China has solidified its position as the largest global market for wrist-worn devices, having recorded 45.8 million shipped units in 2024, demonstrating a remarkable 20.1% year-over-year (YoY) growth, according to IDC.
While the global market saw a slight 1% decline, primarily due to saturation in India and the U.S., China’s surge in shipments highlights its dominance in this sector.
In China, smartwatch shipments soared by 23.3%, totaling 32.9 million units, driven by innovative launches from brands like Huawei, Apple, and Xiaomi. Huawei claimed the top spot with its GT5 series, while Apple maintained its leadership in smartwatches, albeit amid increasing competition. Xiaomi and Samsung expanded their portfolios, appealing to diverse market segments.
The wristband market also saw robust growth in China, with shipments rising by 12.6% to 12.9 million units. As consumer demand for health and fitness features continues to grow, manufacturers are leveraging advanced technologies to enhance device functionality and appeal.
With China’s wrist-worn device shipments projected to reach 62.5 million units in 2025, the market is poised for continued expansion, driven by innovation, consumer preferences, and a rebound in mid- to high-end segments.
