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What is OLIPOP? This Soda Brand Shares Their Formula for Creating an Authentic Brand That Gen Z Loves.

Simon Osuji by Simon Osuji
November 2, 2023
in Creator Economy
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What is OLIPOP? This Soda Brand Shares Their Formula for Creating an Authentic Brand That Gen Z Loves.
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Just a few short years ago, the soda industry seemed untouchable to newcomers. That was until OLIPOP found a gap in consumer needs and tapped into Gen Z culture to create a brand that now competes with the likes of Coke and Pepsi. If you’re a subscriber, keep reading! But if you are not yet subscribed to Entrepreneur+, follow this link for one-month free to access this article and event.

Image credit: Ben Goodwin

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