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Vodacom Launches Accessible Smartphone at Africa Disability Conference

Simon Osuji by Simon Osuji
July 7, 2025
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Vodacom Group announced its second Disability and Accessibility Conference, reaffirming its commitment to building a more inclusive digital society for persons with disabilities in Africa.


The full-day event brought together disability advocates, corporate leaders, policymakers, and accessibility experts to drive dialogue, spark innovation, and promote inclusive practices that go beyond compliance. This year’s theme, “Implementing accessibility upfront, promoting positive customer experiences,” underscored the importance of co-creating inclusive environments from the outset.



Comarch
Comarch


A highlight of the conference was the launch of the Blindshell Classic 2 – a specified button smartphone tailored for the visually impaired. Responding directly to feedback from last year’s attendees, Vodacom is now making the device available in its stores, on both prepaid and contract offerings. The launch marks a tangible step in addressing affordability and availability barriers for blind and partially sighted customers.


The event featured a dynamic mix of keynote talks, panel discussions, and breakout sessions. Speakers included: Shameel Joosub, CEO, Vodacom Group, Dr Praveena Sukhraj-Ely, Chief Director: Governance & Compliance, Department of Women, Youth and Persons with Disabilities, Mothibi Ramusi, Chairman, ICASA, Rory Preddy, Microsoft AI Advocate, Bradley Carpenter, South African Medical Research Council as well as CEOs from Vodacom’s African markets.


Shameel Joosub, Vodacom Group CEO


At Vodacom Group, true inclusion begins with understanding the daily realities of persons with disabilities and co-creating solutions that respond to their needs. We are proud as a leading mobile network operator to host this conference for a second year, in which we reiterate the importance of embedding accessibility at an organisational level and showcasing the role technology can play through various products and services in promoting accessibility to change lives in Africa


Stephen Chege, Vodacom Group Chief Officer for Regulatory and External Affairs


This conference serves as a vital platform to strengthen stakeholder relationships within the disability and accessibility sphere. By sharing best practices, listening to insights and feedback from the disability community and encouraging both the public and private sectors to work together, we can shape Africa’s accessibility agenda and inform initiatives that drive inclusion for people with disabilities. This includes supporting digital innovations that overcome accessibility barriers and reviewing organisational, and broader policies that ensure no one in Africa is left behind


Shameel Joosub, Vodacom Group CEO


Empowering people through connectivity is central to Vodacom’s purpose-led strategy. Whether through assistive technologies, inclusive digital literacy programmes, or accessible customer service, we’re committed to closing the digital divide and enabling equitable participation for everyone.



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