Visa Stay Secure: Growing Trust in Digital Payments
Visa Stay Secure: Growing Trust in Digital Payments
Consumers Take Charge of Payment Security
Digital payment adoption is rising, and consumers are becoming more security-conscious.
A new Visa Stay Secure Study 2025 reveals that 97% of surveyed consumers in Central and Eastern Europe, the Middle East, and Africa (CEMEA) actively take precautions to protect their online transactions. This trend reflects increased awareness and digital savviness.
In Kenya, 71% of consumers recognize their vulnerability to scams like phishing. However, stronger authentication methods and improved security habits indicate a shift toward safer digital transactions. More people now verify online interactions and identify potential fraud attempts.
Visa Stay Secure: Growing Trust in Digital Payments
Trust in Digital Payments Grows
Despite ongoing fraud risks, 76% of CEMEA consumers trust digital payments. In Kenya, 90% of respondents expect to use them more in the next 12 months. Consumers are embracing the convenience of digital payments while staying vigilant about security threats.
Visa East Africa’s VP & General Manager, Chad Pollock, emphasized the importance of education and collaboration. “Consumer awareness is our strongest defense against fraud. As scams grow more sophisticated, the fight for security never stops. Consumers trust partners who take clear steps to protect them.”
Visa’s Commitment to Fraud Prevention
Visa leads in AI-powered fraud detection, investing $3.3 billion in AI and data infrastructure over the past decade. In 2024, it launched three AI-driven fraud prevention solutions under the Visa Protect suite to secure A2A and card-not-present transactions.
Visa’s efforts are making a difference. In the past year, it blocked $40 billion in fraudulent payments, stopped 80 million fraudulent transactions, and prevented over $122 million in estimated e-commerce fraud. As digital payments expand, Visa remains committed to securing every transaction and maintaining consumer trust.
