This impressive growth is credited to the strategic initiatives of the Uganda Mission in Turkey, which has redefined its approach to investment, trade, and tourism.
By focusing on Uganda’s primary product—coffee, which Turkey cannot easily substitute—the Mission effectively tapped into Turkey’s burgeoning demand for high-quality coffee.
“Turkey offers a significant opportunity for Ugandan coffee exporters, with its large population and growing economy making it an attractive market,” stated Julius Mwijutsya, Counselor in charge of Economic and Commercial Diplomacy at the Uganda Embassy in Ankara.
He added, “Given Turkey’s economic potential and Uganda’s goal to expand its coffee exports, we concentrated on establishing a strong presence in the Turkish market. Our efforts yielded impressive results, with coffee exports from Uganda to Turkey increasing from 2,000 bags in 2019 to 44,000 bags in 2024.”
Ugandan coffee has gained popularity in Turkey due to its excellent intrinsic quality characteristics, with many varieties suitable for differentiated markets.
In particular, there is a strong demand for Robusta coffees, especially Screen 18 and Screen 15, which Uganda can supply.
The Uganda Embassy in Ankara has been actively promoting Ugandan coffee in Turkey, participating in the Coffex International Coffee Exhibition in Istanbul.
These efforts have helped raise awareness about Ugandan coffee and its unique qualities.
“Turkey’s tourism industry is particularly noteworthy, with cities like Istanbul and Antalya attracting millions of visitors each year,” Counselor Mwijutsya noted.
“In fact, Istanbul was the most visited city in the world in 2023, with over 20 million tourists, followed by London, Dubai, and Antalya.”
The country’s coffee consumption has increased fourfold in the last 10 years, with per capita consumption standing at 1.7 kg in 2023.
This significant increase in coffee exports to Turkey brings substantial economic benefits to Uganda. Using the current market price in Uganda of 6,000 shillings per kilogram, the value of these exports is considerable, underscoring the economic benefits of the strategic partnership between Uganda and Turkey.
“To put this achievement into perspective, let’s consider the volume and value of these exports. The 44,000 bags of coffee translate to approximately 2,640 tonnes. Using the current market price in Uganda of 6,000 shillings per kilogram, we can estimate the value of these exports. This calculation highlights the significant economic benefits of our strategic partnership with Turkey,” Mwijutsya elaborated, who concludes his tenure at the end of June 2024.
The potential revenue gains are substantial, with estimates suggesting that Uganda’s coffee exports to Turkey could reach USD 1.5 billion by 2025. This would not only boost Uganda’s economy but also solidify its position as a major player in the global coffee market.
Mwijutsya also expressed confidence in his successor, an experienced senior diplomat, to maintain the progressive trend.
“Our mission’s strategic plan is designed to ensure continuity and sustained progress in our economic and commercial diplomacy efforts. With dedicated professionals at the helm, I am assured that our collaboration with Turkey will flourish, driving growth and prosperity for both nations,” he said.
With the support of the Uganda Coffee Development Authority (UCDA) and the Ministry of Foreign Affairs, Mwijutsya believes Ugandan coffee can establish a strong presence in the Turkish market and contribute to the country’s economic growth.
