Recent figures from Tunisia’s Instance Nationale des Télécommunications point to a decisive pivot toward data-centric services.
Mobile internet usage and subscriptions have seen a sharp uptick in recent quarters, driven by deeper 4G penetration and the widespread adoption of over-the-top (OTT) platforms. Meanwhile, traditional voice services have reached a plateau, reflecting a significant change in consumer behavior.
While fixed internet continues to grow at a steady pace, mobile broadband remains the dominant means of connectivity. The data also revealed subtle yet telling shifts in market dynamics. Operator market shares are evolving and there is a continuous rise in active SIM cards, likely fueled by multi-device usage and the expansion of Internet of Things (IoT) applications.
Together, these trends mark a digital inflection point for Tunisia’s telecom industry. The future lies in data, not voice, prompting both operators and regulators to accelerate their digital strategies and seize emerging opportunities across the broader economy.
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