tpay, the leading payment gateway across the Middle East, Turkey, and Africa (META), is thrilled to announce a significant rebranding initiative; a change that reflects the incredible growth experienced since the journey began in 2014.
With a decade of experience and a presence in over 30 countries across three continents, tpay is redefining its brand to cement its position as the payment connector, driven by a vision of unifying the META region through unmatched network reach, strategic merchant alliances, and transaction excellence.
This rebranding is not merely a visual update; it signifies a strategic repositioning of tpay as a leading force in mobile payments across the META region. It embodies a commitment to simplifying digital transactions and fostering economic growth through innovative, secure, and compliant payment solutions. Central to this transformation is a focus on seamless transaction processing, ensuring efficient and timely payments for all transactions. The new brand identity highlights a dedication to transparency with clear revenue-sharing models and comprehensive reporting tools, empowering partners to grow their businesses with confidence.
While innovation and security remain pivotal, tpay also emphasizes that no transaction, merchant, or market is too small to serve. With a focus on micro-payment transactions, tpay processes more payments than any bank in the region, covers more markets than any mobile operator, and reaches a greater population than banks, proving that smaller is now bigger.
As tpay begins this exciting new chapter, the new brand highlights its role as a ‘payment connector,’ focused on processing millions of micro-payments across the META region and bringing the unconnected into digital life. By upholding rigorous security and compliance standards, tpay reinforces its role in safeguarding the telecom industry and protecting consumers. This rebrand marks a strengthened market presence, poised for continued growth and success.
Scott Weeman, Director of Partnerships at Shahid VIP
tpay’s new brand is a testament to its transformative impact on the payments landscape across the region. The seamless transaction process it provides has been pivotal in our continued growth.
Feras Hallal, Manager of VAS Marketing at STC Kuwait
Working with tpay has enabled us to reach new markets and offer unmatched value to our customers. Their rebranding reflects their ongoing innovation and commitment to providing secure and efficient payment solutions.
