A lot of people love looking good. Whether it’s for a big occasion or just to feel confident, beauty enhancements have become a part of daily life worldwide.
In Africa, the demand for beauty products has surged, but not just for makeup or skincare, there’s been a growing market for false beards, eyelashes, and brows.
These beauty accessories have found a home in many African countries, driven by a mix of cultural trends, rising social media influence, and an increasing beauty-conscious population.
From fashion shows and weddings to everyday glam, false beards, lashes, and brows have become staple imports for those who want to elevate their appearance with ease.
According to data from Statisense and Trade Map, South Africa led the way in 2023, importing the highest value of these beauty products, totalling $5.91 million.
Not far behind was Zimbabwe, with imports worth $4.78 million, while Mali and Uganda followed closely at $3.76 million and $3.71 million, respectively.
Below are the top 10 African countries leading the import of fake beards, eye lashes and brows:
| Rank | Country | Value |
|---|---|---|
|
1 |
South Africa |
$5.91 million |
|
2 |
Zimbabwe |
$4.78 million |
|
3 |
Mali |
$3.76 million |
|
4 |
Uganda |
$3.71 million |
|
5 |
Ghana |
$3 million |
|
6 |
Guinea |
$2.17 million |
|
7 |
Nigeria |
$1.76 million |
|
8 |
Guinea-Bissau |
$1.21 million |
|
9 |
Congo |
$973,000 |
|
10 |
Ethiopia |
$773,000 |
The beauty industry in Africa is linked to jobs, economic growth, and the empowerment of people. As the market continues to expand, local entrepreneurs are also capitalizing on this demand, launching beauty-related businesses that cater to both local and international consumers.
While the import of such products reflects Africa’s booming beauty sector, it also raises concerns about quality control, counterfeit goods, and health implications for consumers. Many of these products are mass-produced and imported without rigorous regulatory oversight, posing risks to users.
