Meta is starting to test a new feature in Threads that lets users follow the same creators they follow on X, the company confirmed to TechCrunch.
“We’re currently testing a way for you to find and follow creators from other platforms on Threads, making it easier to connect with the people and conversations that matter to you,” said Meta spokesperson Alec Booker in an emailed statement.
In recent years, several creators have left X for competing platforms, such as Threads and Bluesky, but have lost their massive followings in the process. Meanwhile, some users have reportedly struggled to create the same communities they had fostered for years on X. This feature aims to make that migration easier for creators and users who are just getting set up on Threads.
The feature, currently in beta testing, was first spotted by security researcher and former Meta employee Jane Manchum Wong.
When opening the Threads mobile app on Wednesday, some users, including TechCrunch, were shown a pop-up saying they can now “Find popular creators from X.” The pop-up takes users to the beta feature, which provides instructions on how to download their following list from X and import it to Threads.
It’s unclear how exactly Meta is matching creators on the X platform to their profiles on Threads. Meta says the product will work for “popular creators,” but perhaps not everyone you follow on X. Meta did not immediately respond to TechCrunch’s request for comment on the matter.
That said, features like this are helping Threads become a solid alternative to X, with a steady growth rate. In January, Meta reported that Threads had more than 320 million monthly active users (MAUs), up from 300 million MAUs in December. While every company measures MAUs differently, it seems Threads is now on a comparable scale to X.
