TECNO Hosts Football Fans at Exclusive AFCON Watch Parties in Nairobi
TECNO Hosts Football Fans at Exclusive AFCON Watch Parties in Nairobi
TECNO, the Official Global Partner of the Africa Cup of Nations (AFCON) 2025 and 2027, hosted exclusive watch parties in Nairobi as the tournament reached the quarter-final stage in Morocco.
Football fans, alongside sports and lifestyle journalists, gathered for live screenings of two high-stakes matches. The games featured Mali versus Senegal and hosts Morocco against Cameroon.
Set in a lively atmosphere, the events celebrated African football, culture, and shared fandom. The experience highlighted how AFCON has grown beyond sport into a unifying social moment across the continent.
With AFCON dominating conversations across Africa, TECNO used the quarter-final stage to showcase how smartphones are evolving. Devices are no longer just screens for viewing matches.
They are becoming intelligent companions that enhance how fans understand and enjoy the game.
TECNO Hosts Football Fans at Exclusive AFCON Watch Parties in Nairobi
Showcasing TECNO’s Role in African Football
Speaking at the event, TECNO brand representative Mildred Agoya underscored the importance of fan engagement.
“These watch parties celebrate AFCON with fans and the media who tell Africa’s football stories every day,” she said. “As the Official Global Partner and title sponsor of AFCON 2025 and 2027, TECNO supports the tournament beyond the pitch. We are proud to create experiences that bring fans closer to the game.”
She also highlighted TECNO’s ELLA AI features developed specifically for AFCON. According to Agoya, the tools are designed to help fans better understand matches while improving everyday smartphone use.
ELLA AI Brings Football Intelligence to Fans
Beyond live match viewing, guests interacted with ELLA AI Coach, TECNO’s proprietary artificial intelligence assistant tailored for AFCON. The demonstrations showed how AI can actively support football fans rather than simply display content.
One feature, Match Decoder, analyzes team formations, past performances, and match dynamics. It offers insights that add depth to discussions around tactics, line-ups, and possible outcomes.
Another tool, Snap-and-Know, allows users to photograph a match fixture on a TV screen, poster, or WhatsApp flyer. ELLA AI then instantly provides accurate details such as kick-off time, date, and venue.
For fans unable to watch every match live, Daily Highlights delivers brief summaries and key moments. This allows users to stay informed during work breaks, commutes, or busy schedules.
TECNO also showcased StarCam, a feature that lets users place themselves alongside celebrities or public figures as if watching matches together. Designed for social sharing, it reflects Kenya’s vibrant digital culture and expressive football storytelling.
Together, the features mirror how African fans engage with football today. Conversations now extend across social media, mobile platforms, and real-time digital interaction.
Blending Football, Media, and Lifestyle
Beyond the matches, the watch parties offered relaxed networking spaces for journalists and content creators. Guests explored how TECNO blends football intelligence, culture, and everyday convenience through AI-powered smartphones.
Mac Otani, CEO of Swala Nyeti, described the experience as both engaging and inclusive.
“It was refreshing to be part of a well-curated AFCON watch party where journalists, bloggers, and fans could enjoy the games and exchange ideas,” he said. “The setting made it easy to experience football while seeing how technology is enhancing fandom.”
Throughout the AFCON period, TECNO has brought together fans, journalists, and creators at various Nairobi entertainment venues. These immersive experiences form part of a broader engagement strategy that combines on-ground events with digital interaction.
As AFCON enters its decisive stages, TECNO continues to show how intelligent technology can deepen fan engagement, simplify access to information, and capture the emotion that defines African football.
