Fridababy is a Swedish-founded, American-based company specializing in baby products. Its motto, “From delivery to boogers, butts and beyond!” might sound gross to some, but it was effective at reaching young parents who deal with this stuff daily. However, the company has a tendency to go too far in its “edgy” marketing for reasons unknown.
For instance, Fridababy made the news in 2020 for having one of its ads – named Postpartum – get rejected by ABC because of its “realistic depiction of pain, mesh underwear, and bleeding.” The company wanted this ad to run during the glamorous Oscars.
After the ad’s rejection, mainstream outlets such as CNN and The Guardian gushed over the company and praised its “courage.”
Were these news outlets aware of Frida’s other cursed marketing? Because they’ve already been running them for a while.
Another marketing stunt involved a truck full of breasts during Mardi Gras. The back of the trailer says, “Show us what your boobs can do.” However, from afar, we only see “Show us your boobs,” which is what drunk guys yell at girls during Mardi Gras. A strange venue to promote baby products.
The marketing examples above are questionable, but one can say “whatever” because they involve only adults. Sadly, Fridababy doesn’t stop there. For years, the company released ads and social media posts that directly sexualize babies. And none of it is up for interpretation. It is direct, unmistakable, and extremely gross.
We’re not talking about one of two misguided attempts at humor. We’re talking about a steady stream of weird, borderline pedophilic “ads” that has been dating back since about 2018. As some vigilant parents pieced together the disturbing marketing of this company, a clear pattern emerged, and it is troubling.
I honestly do not need to write long paragraphs to describe the weirdness at hand; the following examples will be more than enough to make you cringe in horror and disgust.
Fridababy’s sexualization of infants can be found in their marketing, packaging, social media posts, and promotional videos. In other words, it is everywhere and is a fundamental part of the company’s strategy. And, the least one can say, it is vile.
There is no good way to start this, so here’s a bunch of stuff these people came up with.
This social media post compares sleep with one’s baby to a … threesome.
As many other ads we’ll see here, the first question that comes to mind is “how can someone even come up with that thought?” The second question would be “how can other people approve this horrible idea?”
This is not even the only reference to threesomes in Fridababy marketing, and others manage to be grosser.
This is a social media post regarding a rectal thermometer. The first sentence of the caption: “This is the closest your husband’s gonna get to a threesome.”
There’s a lot to unpack here. The ad compares taking a baby’s temperature using a rectal thermometer to a man … having sex with it? I’m not hallucinating, right? Combined with this highly pedophilic scenario, the ad depicts a baby’s bum and a thermometer about to go in. The words “don’t stick it in too far” end of the caption.
If you thought this was bad. It somehow gets worse. Indeed, other ads are just … criminal.
This ad shows a baby with snot on its face. The caption says “when you pull out too early.”
Sigh. The ad alludes to sperm on the baby’s face. And what’s up with the #dontmove hashtag?
The words “Want a quickie” are placed next to the face of a sweating baby. Literally sick.
Why would they phrase taking a baby’s temperature (which involves inserting a thermometer) that way? They were proud of this sexual innuendo that they put it right on their packaging.
How about you stop sounding like a pedo?
Packaging for other products finds a way to sexualize babies in other ridiculous ways.
The Windi Gas Passer involves inserting a tube in the baby’s bum. The packaging says “Tap that gas,” a play on the saying “Tap that ass,” which means having sex. The baby’s position doesn’t help.
This social media post about the product talks about “massaging it real good” and “lubing that ish up”.
Yup, they’re comparing their baby product to a penis again. Sadly, there are many other examples.
This post promoting a nose, nail, and ear picker contains the following caption: “A little game of ‘just the tip’ is what got you into this mess in the first place.”
Their marketing also likes to allude to (or directly mention) vibrators for some reason.
The caption compares a nose hygiene product to a vibrator.
Such weird associations are being made.
Everything about these two social media posts is just off.
Now, here are some unsorted bizarreness from that cursed company.
Another product, another sexual innuendo.
Sexual innuendo on the packaging of a humidifier.
I’m not sure what this refers to exactly, but it seems to allude to gay sex.
This is rather unsettling.
This social media post about giving infants medicine features a naked baby doll with .. long painted fingernails? Why? To fit their continuous baby sexualization vibes?
Chances are, your face is scrunched up in horror and disgust right now. When the company faced backlash over its disturbing marketing, it deleted almost all the social media posts shown above. However, the sexual innuendos can still be found on their packaging.
Seeing this upsetting stuff, one might ask, “Who is behind this?” Well, as expected, it’s a bunch of weirdos, and a lot of them do not seem to like babies very much.
A social media post by the company’s CEO, Chelsea Hirschhorn. The caption says, “When it’s everyone’s favorite food.” Is mushroom a code for something? I don’t get it.
The company’s website had a page presenting its staff. Since the controversy, it has been deleted. Why? Maybe because they went out of their way to express how much they hate babies?
This senior manager compares kids to “exotic animals” and adds, “You’re crazy if you have one.”
Good thing she doesn’t work for a company that focuses on babies. Oh, wait, she does.
She really doesn’t seem to like children.
The “brand manager” calls herself a “cat mom”. She definitely needs a rebrand because that’s some cringy stuff. More importantly, is she the right person to manage the brand of a baby care company?
More anti-baby hate speech.
Is it me, or did he willingly describe himself as some kind of child predator?
Fridababy also found a way to have its product endorsed by the worst celebrities possible.
The company was endorsed by Chrissy Teigen, one of those Hollywood celebrities who posted numerous strange, Pizzagate-related things in the past.
Yes, the box has the word “vajayjay” on it.
Fridababy is reminiscent of other companies described on this site, such as NuNuNu and Caroline Bosmans. While all of these companies cater to children, their marketing is stubbornly fixated on sexualizing and even abusing children. In all cases, they have major financial backing and celebrities, and their marketing seems less concerned with selling products and more focused on pushing a bizarre “pedo-normalization” agenda.
What is the point of all this? Are they actively trying to be part of the continuous mass media push to sexualize children? Are they trying to normalize their pedophilic tendencies?
One thing is for sure: people took notice, and seeing this cursed company crash and burn would be very satisfying. Maybe these cat moms and crazy uncles can find a job at a company that doesn’t cater to the tiny people they hate so much.
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