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Shopping App Launches ‘Get It Now’ Feature to Boost Faster Delivery – IT News Africa

Simon Osuji by Simon Osuji
December 3, 2025
in Technology
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Shopping App Launches ‘Get It Now’ Feature to Boost Faster Delivery – IT News Africa
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Takealot has launched a new instant-delivery pilot, the “Get it Now” feature—powered by TakealotNOW in partnership with Mr D—enabling consumers to receive their orders in minutes.

The “Get it Now” option highlights items ready for immediate delivery in the Cape Town, Johannesburg, and Pretoria areas. “We’ve always focused on making shopping simpler, faster, and happier for our customers, and this interaction brings that promise to life in a meaningful way,” says Karla Levick, Chief Marketing Officer at Takealot.

“Takealot is not just South Africa’s #1 shopping app—together with Mr D, we’re building the ultimate e-commerce ecosystem that understands what makes South Africans happy. And nothing delivers happiness quite like getting what you need, when you need it most, all in minutes,” adds Levick

Shaping the Future of South African E-Commerce

TakealotMORE has already enhanced shopping convenience with unlimited free delivery on Takealot, Mr D, and TakealotNOW, along with exclusive perks such as free grocery delivery from Pick n Pay at in-store prices and complimentary access to News24—all for less than R4 a day. TakealotNOW takes this commitment one step further by making everyday essentials and more available in just minutes.

“We pioneered on-demand delivery for general merchandise in South Africa back in 2023 with the launch of TakealotNOW, proving that South Africans want the same access to instant convenience,” says Marnus Engelbrecht, Head of TakealotNOW. “While this is an early stage of the rollout, we’re thrilled to deliver happiness faster and will continue to expand our capabilities over time.”

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