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Safaricom Unveils Emerald: A Premium Customer Experience

Simon Osuji by Simon Osuji
March 31, 2025
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Safaricom Unveils Emerald: A Premium Customer Experience

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Safaricom Unveils Emerald: A Premium Customer Experience

Exclusive Benefits for Premium Customers

Safaricom has launched the Emerald Platform, a premium service designed to enhance customer experiences. The platform offers exclusive benefits such as enhanced roaming services, E-SIM technology, and personalized post-pay plans.

Emerald is tailored for top-tier customers, providing seamless payments and invitations to high-profile networking and lifestyle events. The initiative reflects Safaricom’s commitment to customer-first innovation and personalized care.

A Commitment to Customer Experience

Speaking at the launch event, Safaricom CEO Dr. Peter Ndegwa emphasized the company’s dedication to customer-focused solutions.

“As we celebrate 25 years of transforming lives, we remain committed to leveraging technology for customer empowerment. The Emerald Platform is more than just a service. It is a gateway to personalized experiences and deeper connections in a digital world,” he said.

Safaricom Unveils Emerald: A Premium Customer ExperienceSafaricom Unveils Emerald: A Premium Customer Experience

Safaricom Unveils Emerald: A Premium Customer Experience

Emerald customers will have access to dedicated support representatives. These agents will ensure swift issue resolution and a seamless support experience, reinforcing exclusivity.

The launch follows Safaricom Hook, a platform designed for the youth segment. Hook has provided digital services, career opportunities, and financial tools. Emerald builds on this success, catering to a different customer base with tailored offerings.

Eligible customers can join the Emerald Platform via the Safaricom app or by dialing *544#.

Safaricom Celebrates 18Yrs Of M-PESA 

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