Safaricom Launches M-PESA Sokoni Festival with Exciting Customer Offers
Safaricom Launches M-PESA Sokoni Festival with Exciting Customer Offers
Safaricom has launched the M-PESA Sokoni Festival , a new campaign offering exciting deals to customers across Kenya. The two-month festival is part of the M-PESA at 18 celebrations and also contributes to Safaricom’s 25th anniversary activities.
The festival features massive discounts on a variety of products including devices, electronics, fashion, travel, beauty, and household items. Over 150 local and national businesses will participate, giving customers access to “deals kuruka” during festival events countrywide.
“M-PESA Sokoni is more than just a marketplace,” said Safaricom CEO, Dr. Peter Ndegwa. “It’s a family-friendly event where customers can shop, enjoy entertainment, and interact directly with business owners.”
The campaign will kick off in Mombasa with several community-driven events. These include Safire Connect, a forum on personal branding and financial wellness, and Wezesha Mama, an M-PESA Foundation initiative to train women’s groups and offer seed capital to boost their businesses.
Safaricom will also recognize top-performing M-PESA agents through regional awards and run Grow with Safaricom forums. These forums will empower SMEs by addressing digital transformation, market access, branding, and other challenges.
Safaricom Launches M-PESA Sokoni Festival with Exciting Customer Offers
Festival Finale in Mombasa and Online Deals via Masoko
The coastal tour will conclude on Saturday, 7th June at the Mombasa Sports Club Grounds with a grand celebration. Those unable to attend can still enjoy the offers through Masoko.com, Safaricom’s e-commerce platform.
“As Safaricom, we continue to support Kenyan music, sports, and culture,” Dr. Ndegwa added. “The M-PESA Sokoni Festival is one of the ways we celebrate with our customers and create opportunities for local businesses.”
Customers will also be introduced to Safaricom’s full suite of products and services, including Ziidi MMF, Fuliza ya Biashara, Lipa na M-PESA, Pochi la Biashara, Safaricom Hook, and more.
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