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Nvidia marks Paris tech fair with Europe AI push

Simon Osuji by Simon Osuji
June 11, 2025
in Artificial Intelligence
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Nvidia marks Paris tech fair with Europe AI push
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Nvidia CEO Jensen Huang headlined the first day of the Vivatech tech trade fair and announced a major expansion of AI computing capacity in Europe
Nvidia CEO Jensen Huang headlined the first day of the Vivatech tech trade fair and announced a major expansion of AI computing capacity in Europe.

Drawing high-powered tech CEOs and a presidential visit, the Vivatech trade fair opened in Paris on Wednesday with a bang as Nvidia boss Jensen Huang announced a major push into Europe.

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“In just two years we will increase the amount of AI computing capacity in Europe by a factor of 10,” Huang told a packed hall in a southern Paris convention center, striding around the stage wearing his trademark leather jacket.

He also announced a multi-billion-dollar partnership with French AI champion Mistral AI.

President Emmanuel Macron arrived late on Wednesday afternoon for a tour of the show and meetings with European startups about technological sovereignty, a subject dear to his heart.

“We want AI… that’s secure, sustainable, humanist,” Macron said.

“We have to equip ourselves with the capacity to be at the heart of this struggle,” he added, ahead of a panel discussion with Huang and Arthur Mensch, chief executive of French AI champion Mistral.

People from around the globe thronged the halls of Vivatech, crammed with stands in blaring colors showing off the latest innovations from startups, tech giants and more traditional firms and patrolled here and there by gesticulating robots.

Around 14,000 startups and more than 3,000 investors were expected in Paris, while organizers forecast total visitor numbers to at least equal last year’s 165,000 people.

Nvidia headlining

Nvidia’s Huang took top billing with an opening presentation of almost two hours that drew bouts of rapturous applause from attendees.

The US firm’s tie-up with Mistral will see the companies build a cloud computing platform powered by 18,000 of Nvidia’s “Blackwell” high-end chips worth billions.

Basing hardware in Europe would offer firms the “strategic autonomy they need”, Mistral chief Mensch told AFP, adding that the project would “strengthen European technological leadership”.

Nvidia will also intensify work with existing partners like Germany’s Siemens and France’s Schneider Electric, Huang said.

And it will help build multiple data centers in seven European countries.

French President Emmanuel Macron gave the Cosmo Connected helmet a try during his visit to the Vivatech technology trade fair
French President Emmanuel Macron gave the Cosmo Connected helmet a try during his visit to the Vivatech technology trade fair.

Europe is well behind competitors like the United States and China in building up the computing power needed to power generative artificial intelligence.

The continent hosts “less than five percent of global computing power, whereas we consume 20%” Macron’s office said in a press briefing ahead of the leader’s visit to Vivatech.

Trade war

Nvidia has seen export restrictions slapped on its top-performing chips by Washington, with American politicians leery of ceding their country’s lead in generative AI.

Remaining high-tech controls on China are at issue in high-stakes trade talks with Beijing.

Huang has warned that the US’ superpower rival is nevertheless making swift strides to catch up.

There was little sign of impact from export restrictions on Nvidia’s chip sales in its May earnings release.

But the company has warned the braking effect may be larger in the current quarter.

US politics also preoccupies many European tech leaders and policymakers.

Concerns range from Trump’s mercurial tariff policy to the continent’s ability to stand on its own without US tech giants—and the massive gap in funding for AI development between the two sides of the Atlantic.

“Sovereignty, which wasn’t as important in the conversation just a year or two years ago, has become an absolutely strategic priority,” Vivatech managing director Francois Bitouzet told AFP.

Macron is expected to again emphasize “European technological sovereignty” on Wednesday, the Elysee said.

Such remarks from the president would build on his hyping of French and European openness to AI at a Paris global summit in February.

Macron, Mensch and Huang will dine together behind closed doors at the president’s Elysee Palace residence on Wednesday evening.

© 2025 AFP

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