NCBA Champions the Creative Economy at East Africa DJ Convention
NCBA Champions the Creative Economy at East Africa DJ Convention
When NCBA https://ke.ncbagroup.com/ says it is in the business of the creative economy, it means it.
The bank made its mark at the 5th Edition of the East Africa Pioneer DJ Convention and Expo, connecting with DJs and creatives who power the region’s entertainment scene.
Celebrating the Heartbeat of DJ Culture
Before the beats drop and the lights flash, there is a story, the story of the East Africa Pioneer DJ Convention. It began as a vision to celebrate DJ culture across Kenya, Uganda, Tanzania, and beyond.
Over five years, it has grown into a major creative platform with more than 1,500 participants per edition.
This year, NCBA joined the movement to strengthen collaboration in the creative industry. “Joining this convention is more than just an appearance for NCBA; it is about celebrating the passion and creativity that fuel our entertainment scene. Every DJ set we hear carries immense potential,” said Jacquie Muhati, Deputy Director, Marketing, Communications and Citizenship at NCBA.
NCBA Champions the Creative Economy at East Africa DJ Convention
Empowering Talent Through NCBA Elev8 Live
Through its NCBA Elev8 Live platform, the bank goes beyond financial support to nurture creativity. It provides mentorship and tools that help artists turn their passion into sustainable careers.
“We are offering more than financial solutions,” Muhati said. “Every performance is a step towards building a thriving creative future.”
She added that NCBA views itself as a partner in every DJ’s journey. “Together, we can transform talent into opportunity and create lasting impact. Let us empower one another and redefine success in our industry.”
Collaboration for a Stronger Creative Future
During a panel on redefining influence in entertainment, producer Motif Di Don emphasized the value of collaboration.
“It is important to expand the NCBA Elev8 Live platform, and we are happy to announce that it now includes DJs. Their contributions are essential to the music landscape,” he said.
In partnership with Motif Di Don, NCBA aims to create a vibrant ecosystem where talent thrives and innovation drives growth. With such initiatives, the bank continues to play a key role in shaping the future of East Africa’s creative economy.
Driving a New Generation of Creative Entrepreneurs
NCBA’s involvement in events like the DJ Convention demonstrates its belief that the creative industry is not just about entertainment but also economic empowerment.
By offering training, networking opportunities, and access to financial literacy tools, the bank is equipping artists to manage their craft as viable businesses.
The goal is to ensure that creativity pays, turning passion into progress and art into enterprise across East Africa.
