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My pivot journal: How Uche Martins traded a career in theatre for sales

Simon Osuji by Simon Osuji
November 22, 2023
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My pivot journal: How Uche Martins traded a career in theatre for sales
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My Pivot Journal is a Ventures Africa weekly series documenting people’s career transitions from one industry to another, especially to tech. 

As a child, Uche Martins dreamt of gracing the stage, but life had a different script in mind. He traded the allure of the stage for the art of sales proving that life’s stage can be found in the most unexpected places. Here’s Uche Martins’ pivot journal.

How it started

I have always had a passion for the arts. As a child, I was fascinated by the power of storytelling, the beauty of expression, and the joy of creativity. I dreamed of becoming a famous actor, director, or playwright someday. I eventually studied theatre arts at the University of Nigeria, Nsukka. I was part of several productions that were well-received. I thought I had found my calling and was ready to pursue a career in the arts. After graduating, I worked as a performance staff, at the Bayelsa State Council for Arts and Culture. It was my NYSC year and my job was to perform at different government events.  

Epiphany

I loved the arts, and I felt fulfilled. However, reality soon hit me hard. I realized that I could not make a living from my passion alone. I had bills to pay, responsibilities to fulfill, and goals to achieve. I needed a more stable and lucrative source of income. Beyond arts, I have always been someone who loves meeting new people and interacting with them. I decided to lean into that. I applied for a sales officer position at UBA, one of the leading banks in Nigeria. I was nervous about the interview, but I capitalized on my communication, and persuasion skills to get the job. 

Uche Martins Amaechi

Transition

I underwent a rigorous training program by the bank to learn the basics of banking, finance, and marketing. I also had to familiarize myself with the products and services offered by UBA, such as loans, savings, investments, insurance, and more. I had to study hard and fast, as I had to meet sales targets and quotas every month. It wasn’t too challenging because of the training done by the bank. 

I soon discovered that being a sales officer was not as easy as I thought. At first, I hated it. I felt like I had betrayed my passion and sold out to the corporate world. I missed the excitement and freedom of the arts. I had to adapt to a new environment and culture that was very different from the creative industry. I had to deal with numbers, data, and customers every day. I had to deal with different kinds of customers, some of whom were rude, impatient, or skeptical. I also had to work long hours and cope with stress and pressure. I also had to balance my work and personal life, which was not easy.

However, I also found some rewards and satisfaction in my work. I realized that being a sales officer also required creativity, communication, and problem-solving skills. I learned that I could use my artistic flair to market and sell the company’s products and close deals with clients. I already enjoyed meeting new people and building relationships with them. I felt proud when I helped customers achieve their financial goals and dreams. I learned a lot from my colleagues and managers, who were supportive and helpful. I also earned a decent income. I decided to make the best of it. I moved from UBA to YHS Financial Institution, a microfinance company that catered to small and medium enterprises. Then I got a job at Wema Bank, another commercial bank. As I gained more experience and confidence, I decided to explore other opportunities in the financial sector. 

How it’s going 

I am a sales officer in the financial sector. I work at NOLT Finance, a fintech startup that offers digital banking solutions. My day usually starts with a dose of motivation and preparation. I wake up early enough to mentally prepare for the day’s tasks. I work in a hybrid situation, which means I don’t have to go to the office every day. Then I get to review my client list and identify potential leads. I have to meticulously analyze their financial profiles and identify areas where NOLT FINANCE’s products and services could provide value. Then I have to contact them and tailor my pitch to the specific needs of each client. This is a bit harder than it sounds because I work with a fintech, and people are usually skeptical if it is not a traditional finance institution. Usually, at the end of the week, we analyze sales performance, evaluate strategies, and set goals for the upcoming week.

I have grown professionally and personally, and I have gained valuable experience and knowledge in the financial sector. It is not just the clients that learn every day. The fintech landscape is ever-evolving, and I have to constantly expand my knowledge base. That means doing things like staying updated on industry trends. I have also made many friends and connections along the way. a combination that makes his work both challenging and rewarding.

Career hack

Growth will always start from somewhere. But first, you have to be willing to take the step.

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