MTN, Africa’s leading mobile network operator, has partnered with MTV Base, the number one youth and pop culture brand in Africa, to launch the Room of Safety, an innovative, youth-led movement to raise awareness about online child safety and promote positive digital behaviours across the continent.
The collaboration forms part of MTN’s Help Children Be Children campaign and leverages the reach and influence of platforms like MTV, MTV Base, and MTV’s digital channels to drive meaningful change. Central to the initiative is the launch of Room of Safety, a powerful 10-part short-form series premiering on 20 July 2025 at 15:00 on MTV Base, DStv channel 322, and on @MTVBaseSouth and @MTVBaseAfrica social handles.
Through relatable storytelling and youth-driven content, the series aims to spark dialogue, raise awareness, and equip young people with the knowledge and tools to navigate online risks. With its multi-platform distribution, the campaign is positioned to reach millions of young Africans, catalyse community conversations, and influence safer digital behaviour across the continent.
The series features Paramount’s Culture Squad member, Craig Nobela, alongside a dynamic lineup of young African influencers including Yanda Woods, LordKez, Foyin Ongunrombi, Azana, MajorSteez, Melissa Nayimuli, Mawelele and Naledi.
MTN is committed to creating a safer digital environment for children through a holistic approach that extends beyond awareness to action. As part of its Help Children Be Children initiative, MTN is supporting the strengthening of in-country reporting portals and child helplines, while also working to make the Africa Online Safety Portal accessible across the continent, particularly in countries that lack national platforms.
Marina Madale, MTN Group Executive Sustainability and Shared Value
As technology evolves, we’re seeing serious risks, AI misuse, online stalking, and exploitation, mirror and sometimes intensify the harm we once associated only with the physical world. At MTN, we believe access must go hand-in-hand with protection. Through our partnership with MTV Base on Room of Safety, we’re amplifying the voices of young people to speak to, and stand up for, each other, creating a safer, more conscious digital future.
Monde Twala, Senior Vice President and GM of Editorial at Paramount Africa
For two decades, MTV Base has been at the forefront of shaping youth culture and using our platform to spotlight issues that matter. From HIV awareness to gender equality and mental health, we’ve consistently championed content that drives change. With Room of Safety, we’re continuing that legacy, empowering young people to navigate the digital world safely and confidently. This partnership with MTN is a powerful step in protecting the next generation and ensuring their voices are heard.
