This marks a major milestone for North Africa and reflects the continent’s growing influence in the global travel economy.
Between January and October 2025, the Kingdom welcomed 16.6 million visitors, representing a robust 14% increase from the same period in 2024.
The plan aims to double tourism revenue and attract 26 million visitors by 2030, aligning with Morocco’s broader economic diversification agenda.
This surge reflects growing investor confidence in the country’s tourism potential, bolstered by modern infrastructure, cultural appeal, and government-led incentives.
In a bid to capture the premium travel market, Morocco has signed a strategic partnership between Alliances Group and Rixos Hotels, introducing the “Luxury All-Inclusive” concept to the region.
The venture, valued at 1.5 billion dirhams (approximately $137 million), will develop three new luxury resorts in Marrakech and Larache, collectively generating thousands of jobs.
With its rapid rise in global rankings, Morocco is not only reshaping its national tourism identity but also signalling a broader African renaissance in the international travel industry.
