Morocco’s CIH BANK has partnered with digital banking software provider Backbase to improve its digital banking services for millions of customers.
CIH BANK will use Backbase’s platform to update its digital infrastructure and offer more personalised services.
The bank aims to simplify the account opening process for both local and international customers and provide specific financial solutions, including student loans and investments, to strengthen customer relationships.
Backbase’s Engagement Banking Platform will help CIH BANK introduce new features efficiently while retaining control over future developments.
The platform’s modular, flexible structure, combined with its user-friendly design and built-in capabilities, will support the bank in delivering more tailored digital experiences.
Collaborating with CIH BANK at this stage of their digital transformation is truly exciting. By enhancing their digital infrastructure through our platform, CIH Bank is positioning itself to consistently meet customers’ needs, swiftly adapt to market demands, and deliver the secure, modern services that Moroccan customers deserve.”
said Matthijs Eijpe, SVP and Managing Director, Backbase CEEMEA.
This partnership with Backbase marks a significant step in our digital transformation strategy. We are constantly committed to providing our clients with innovative banking solutions, offering them a personalized experience tailored to their needs. This new collaboration will allow us to further facilitate access to both modern and inclusive banking services.
addded Driss Bennouna, Deputy Managing Director, CIH BANK.
Featured image credit: Lotfi Sekkat, Chairman and CEO of CIH BANK and Jouk Pleiter, CEO and Founder of Backbase
