Liya: A Digital Visionary Redefining Luxury Branding & Lifestyle
Liya: The Digital Powerhouse Blending Luxury, Influence, & Lifestyle
A Legacy of Change and Community
“When it comes to accelerating change, I would credit my parents. They have been unwavering in their support, always encouraging me to pursue my ideas wholeheartedly.”
For Liya, success is not just personal—it’s about uplifting others.
She actively fosters a strong community by building with friends and family, especially through the Women’s Investment Group she’s a part of.
As a business owner, she prioritizes supporting women, ensuring they have access to the best opportunities to thrive and succeed.
Liya: The Digital Powerhouse Blending Luxury, Influence, & Lifestyle
Mastering Digital Media and Brand Growth
Liya is a digital media specialist with a passion for building luxury brands.
With over eight years of experience working with globally renowned names like Burberry and Victoria Beckham, she has honed her expertise in performance media, partnerships, and digital strategy.
Today, she brings her knowledge to the forefront at EABL, where she focuses on driving brand growth in the competitive spirits industry.
The Tanqueray Effect: Elevating Brand Experiences
Liya’s impact extends beyond strategy—she is a key player in shaping how Tanqueray connects with audiences.
As a digital and brand collaborator, she has helped position Tanqueray as a lifestyle-driven brand, curating experiences that resonate with a modern, sophisticated consumer base.
Additionally, her approach to digital storytelling and influencer collaborations has played a pivotal role in making Tanqueray synonymous with premium social moments.
Liya: The Digital Powerhouse Blending Luxury, Influence, & Lifestyle
Whether through exclusive events, interactive campaigns, or influencer partnerships, she ensures the brand is always at the center of elevated lifestyle experiences.
More over, Liya doesn’t just market a product—she curates a lifestyle around it, seamlessly integrating Tanqueray into home entertaining, mixology culture, and luxury dining experiences.
She thrives on bringing people together, ensuring that every touchpoint of the brand reflects a blend of heritage, elegance, and modern-day celebration.
An Immersive Experience of Luxury Sport And Flavor: Tanqueray At Padel
Entrepreneurship: Crafting Brands with a Distinct Identity
Beyond her corporate career, Liya is a multi-faceted entrepreneur and content creator.
She co-founded Sunday Society, a Made in Kenya fashion brand she runs with two close friends, designing their own prints and bringing unique styles to the market.
She also launched Encasa Living, a business dedicated to supplying the HORECA (Hotel, Restaurant, and Catering) industry with beautifully crafted ceramics and glassware, ensuring every dining experience is a visual delight.
A Lifestyle Curator: From Home Décor to Travel & Food
Liya: The Digital Powerhouse Blending Luxury, Influence, & Lifestyle
Liya has built an engaged audience by sharing her love for home decor, travel, and food through her lifestyle content.
Whether she’s hosting unforgettable gatherings, sharing insider tips on luxury living, or collaborating with brands like Tanqueray, she seamlessly blends digital influence with authentic storytelling.
Key Highlights:
- 8+ years in digital media, specializing in luxury brands.
- Co-founder of Sunday Society & Encasa Living.
- Passionate about curating memorable experiences & brand storytelling.
- Brand content collaborator, with clients including Keringet, Estee Lauder, and Tanqueray.
Notably, from redefining digital marketing in luxury to curating unforgettable brand experiences, Liya is not just shaping trends, she’s setting the standard for modern influence and brand storytelling.
More profile reads on https://africabusinessnews.co.ke/imali-makotsi-a-globally-recognized-leader-in-communications-and-external-relations/
