Jubilee Insurance and Keino Sports Partner to Empower Athletes
Jubilee Insurance and Keino Sports Partner to Empower Athletes Financially
Empowering Athletes with Financial Knowledge
Jubilee Insurance, together with Keino Sports, organized the Athletes Financial Literacy and Investment Seminar in Eldoret, Uasin Gishu County. The full-day forum brought together over 100 athletes, equipping them with essential knowledge in personal finance, investment strategies, and long-term financial planning.
Focusing on Holistic Wealth Management
The workshop covered key topics such as money management, health planning, and estate management. In addition, it introduced practical tools to help athletes grow their wealth and build lasting financial security. These conversations are particularly crucial in the sports world, where peak earning periods are often brief.
Jubilee Insurance and Keino Sports Partner to Empower Athletes
The Importance of Early Planning
Speaking at the seminar, Jubilee Insurance Group CEO Dr. Julius Kipng’etich stressed the importance of early financial planning. He observed that many athletes assume their earning potential will last longer than it actually does, while underestimating future expenses. Moreover, he highlighted how lifestyle inflation, peer pressure, and lack of trusted financial advisors often lead to poor decisions.
“Forums like these are key to transforming financial behavior,” Dr. Kipng’etich stated. “Although financial awareness remains low across the country, open and practical conversations can help individuals make informed choices and prepare more deliberately for their future.”
Jubilee’s Vision: Living Free
Through strategic forums, partnerships, and accessible tools, Jubilee Insurance continues to champion financial literacy. The initiative aligns with its brand campaign, “There’s Living and There’s Living Free,” which encourages individuals to go beyond day-to-day survival and embrace financial freedom and long-term resilience.
A Personal Mission for Keino Sports
For Keino Sports Events CEO Martin Keino, the forum held deep personal meaning. As a former middle-distance runner, he knows firsthand the uncertainty that often follows a sports career.
“This forum is personal to me,” Keino said. “I lacked financial guidance during my career. Now, I want to ensure the next generation has the tools and knowledge to secure their future beyond the game.”
Building a Stronger Financial Future
By prioritizing financial education, this seminar plays a crucial role in closing the knowledge gap within Kenya’s athletic community. It gives athletes the confidence to manage their earnings wisely and plan for life after sports.
Jubilee Insurance and Keino Sports remain committed to expanding these efforts nationwide, aiming to build a financially resilient generation of athletes through continuous engagement and support.
Recognized For Excellence At The 2024 AKI Awards; Jubilee Life Insurance
