Global cloud communications platform Infobip has partnered with the MoneyGram Haas F1 Team to launch a cutting-edge digital fan engagement campaign that brings motorsport enthusiasts closer to the thrill of Formula 1 racing. Centred on Infobip’s CXOP platform and a WhatsApp-based conversational assistant, the initiative introduces a gamified quiz experience designed to transform how fans interact with the team throughout the racing season.
The collaboration is rooted in a shared commitment to technical excellence and digital innovation—qualities that define both Infobip and the MoneyGram Haas F1 Team. The campaign invites fans to compete in a three-round quiz—Practice, Qualifying, and Race!—each stage echoing the intensity and progression of a real Formula 1 weekend. Participants will battle for the top score and the fastest completion time in the Race round, with the winner receiving an exclusive team cap and a replica polo signed by drivers Esteban Ocon and Ollie Bearman.
Infobip’s technology powers seamless engagement across multiple digital channels. Fans can join the campaign through Facebook and Instagram ads, while opted-in supporters receive direct invitations via WhatsApp. Once inside the experience, the quiz—hosted on Infobip’s CXOP platform—challenges fans to accumulate points under time pressure, all while enabling the team to gather valuable insights into supporter behaviour, preferences, and engagement patterns.
Ante Pamuković, President of International Business at Infobip, highlighted the impact of the partnership:
“Infobip is revolutionising fan engagement through innovative technology. Our partnership with the MoneyGram Haas F1 Team demonstrates how gamification and conversational AI can create memorable, interactive experiences that simulate the excitement of a race. By leveraging our CXOP and WhatsApp technologies, we’re not only enhancing the fan journey but also providing valuable insights into fan behaviour and preferences.”
Beyond the immediate campaign, the initiative is designed to strengthen the team’s digital footprint, expand its fanbase globally, and deepen the connection between supporters and the MoneyGram Haas F1 Team. Infobip will deliver ongoing consultancy, analytics, and engagement optimisation, while the team offers exclusive content, rewards, and access to keep fans returning throughout the season.
A key component of the initiative is its long-term value: by gathering fan data and opt-ins, the campaign creates a foundation for future personalised communication strategies. This aligns with Infobip’s broader mission of enabling brands to form meaningful, lasting relationships with their audiences through technology-driven solutions.
Infobip’s growing leadership in digital engagement has already earned industry recognition. The company recently secured Silver at The Drum Awards in the B2B Partnerships and Collaboration category, celebrating the success of its MoneyGram Haas F1 Team launch campaign and underscoring the strength of the partnership.
//Staff writer
