Infobip has signed a five-year strategic agreement with Bayobab to leverage Infobip’s Communication Platform as a Service (CPaaS) Customer Modules and Routing Management to manage campaigns, APIs, and analytics and send SMS throughout Africa and beyond.
Bayobab will also use Infobip’s security solutions, including a best-in-class firewall, to safeguard the safety of its mobile subscribers. Bayobab’s SMS connectivity will be streamlined, and administrative costs will be reduced as a result of this agreement.
Kedar Gupte, Bayobab’s Chief Mobility Business Officer, said: “We wanted to simplify how brands manage messaging in Africa with a single access point, high-quality service, and necessary controls. Our partnership with Infobip equips us to do this on a large scale and is crucial for tapping into Africa’s growth potential, where consumers demand messaging solutions, chat apps, and internet access.”
Bayobab, a solution by Infobip, simplifies the SMS termination process for brands and aggregators by allowing them to securely connect once to MTN and other operators. This enhanced control, security, reporting, and efficiency benefits brands, mobile operators, and message recipients.
Matija Ražem, Chief Commercial Telecom Officer at Infobip, added: “Our partnership optimizes Bayobab’s SMS connectivity and routing across Africa, supporting its expansion plans. We invested heavily in our CPaaS enablement capabilities, which now serve MNOs worldwide with top-tier security and efficiency.
“Infobip has been managing global SMS traffic since 2006. We excel in the messaging ecosystem with the latest technology, secure processes, and best practices. Extending this to large entities is a logical next step. The timing is right for more mobile operator groups to adopt a hub approach and maximize their messaging opportunities.”
