Arison is convinced in-app conversations reveal a more authentic version of users than what’s filled out on any profile, and the next generation of recommendations will be stronger by focusing on that data. “It’s one thing what you say in your profile,” he says. “But, it’s another thing what you say in your messages—how real that might be.” Though on apps like Grindr, where the conversations often contain explicit, intimate details, some users will be uncomfortable with an AI model reading their private chats to learn more about them, choosing to avoid those features.
Potentially, one of the most helpful AI tools for overly active Grindr users who are open to their data being processed by AI models could be the chat summaries recapping recent interactions with some talking points thrown in to keep conversations going.
“It’s really about reminding you what type of connection you might have had with this user, and what might be good topics that could be worth picking back up on,” says A. J. Balance, Grindr’s chief product officer.
Then there’s the model’s ability to highlight the profiles of users it thinks you’re most compatible with. Say you’ve matched with another user and chatted a bit, but that’s as far as things went in the app. Grindr’s AI model will be able to summarize details about that conversation and, using what it has learned about you both, highlight those profiles as part of an “A-List” and offer some ways to rekindle the connection, widening the door you’ve already opened.
“This ‘A-List’ product actually goes through your inbox with folks you’ve spoken with, pulls out the folks where you’ve had some good connections,” Balance says. “And it uses that summary to remind you why it could be good to pick back up the conversation.”
Slow Roll
As a gaybie, my first interactions on Grindr were liberating and constricting at the same time. It was the first time I saw casual racism, like “No fats. No fems. No Asians,” blasted across multiple online profiles. And even at my fittest, there always seemed to be some headless torso more in shape than me right around the corner and ready to mock my belly. Based on past experiences, AI features that could detect addiction to the app and encourage healthier habits and boundaries would be a welcome addition.
While Grindr’s other, AI-focused tools are planned for more immediate releases throughout this year, the app’s generative AI assistant isn’t projected to have a complete rollout until 2027. Arison doesn’t want to rush a full release to Grindr’s millions of global users. “These are also expensive products to run,” he says. “So, we want to be kind of careful with that as well.” Innovations in generative AI, like DeepSeek’s R1 model, may eventually reduce the cost to run it on the backend.
Will he be able to navigate adding these experimental, and sometimes controversial, AI tools to the app as part of a push to become more welcoming for users looking to find long-term relationships or queer travel advice, in addition to hookups? For now, Arison appears optimistic, albeit cautious. “We don’t expect all of these things to take off,” he says. “Some of them will and some won’t.”
