Guinness Smooth Unveils ‘Make It Yours’ Campaign at Konqa254
Guinness Smooth Unveils ‘Make It Yours’ Campaign at Konqa254
Expression in Fashion-Forward ‘Make It Yours’ Experience
Guinness Smooth launched its vibrant new “Make It Yours” campaign at Konqa254 on Thursday, 24th April. The event invited the next generation of Guinness drinkers to reimagine their world through creativity, self-expression, and community-inspired collaboration.
Building on the refreshed brand look introduced earlier this year, the event showcased a bold new identity alongside a fashion-forward take on what it means to truly make it yours. It championed individuality and encouraged the reimagination of culture through a fresh lens.
At the Konqa254 launch event, Kenyan designers Martin Emojong and Lucarindii presented captivating fashion pieces. They reimagined their designs by using Guinness Smooth’s distinctive colours and elements.
Emojong blends traditional Kenyan textiles with modern silhouettes. In contrast, Lucarindii is recognized for bold, colorful streetwear created from sustainable materials. Both designers pushed creative boundaries by delivering striking reimagined pieces.
Their work vividly brought the “Make It Yours” campaign to life, reinterpreting the brand’s identity through innovative looks.
Guinness Smooth Unveils ‘Make It Yours’ Campaign at Konqa254
During the launch, Henrietta Reed, Marketing Manager at Guinness, said, “Nairobi’s vibrant creative scene and its spirit of innovation make it the ideal launchpad for the Guinness Smooth ‘Make It Yours’ campaign. We are thrilled to collaborate with local talent like Luca and Emojong, whose unique perspectives perfectly embody the campaign’s message. ‘Make It Yours’ is an invitation to our consumers to embrace their individuality, connect with their communities, and shape a bolder, more expressive world.”
Immersive Experiences and Signature Smooth Taste
Throughout the evening, attendees enjoyed immersive “Make It Yours” pop-up experiences. These included fashion styling, makeup artistry, and nail art stations, offering opportunities to co-create and express personal style alongside local creatives.
Moreover, the event pulsed with vibrant energy from top entertainment acts. Celebrated media personality Azeezah Hashim served as the MC, while hit-making music producer Cedo took guests on an energetic musical journey from classic hits to modern bangers.
Although the brand packaging and visual identity have evolved, Guinness Smooth retains its signature smooth taste. It continues to offer a perfect balance of roasted barley and sweet malt.
Currently, Guinness Smooth is available at popular outlets across the country, including Konqa 254, Enkarre Lounge, Tamasha Eldoret, Geco Cafe, and many others. Additionally, consumers can purchase Guinness Smooth on The Bar KE.
Ultimately, Guinness Smooth encourages consumers to embrace their ambition, connect with others, and reimagine the world in their own way.
https://www.guinness.com/en/beers/guinness-smooth
