Google has made its most powerful AI video creator, Veo 3, available for everyone to use on its Vertex AI platform. And for those who need to work quickly, a speedier version called Veo 3 Fast is also ready-to-go for quick creative work.
Ever had a brilliant idea for a video but found yourself held back by the cost, time, or technical skills needed to create it? This tool aims to offer a faster way to turn your text ideas into everything from short films to product demos.
70 million videos have been created since May, showing a huge global appetite for these AI video creation tools. Businesses are diving in as well, generating over 6 million videos since they got early access in June.
The real-world applications for Veo 3
So, what does this look like in the real world? From global design platforms to major advertising agencies, companies are already putting Veo 3 to work. Take design platform Canva, they are building Veo directly into their software to make video creation simple for their users.
Cameron Adams, Co-Founder and Chief Product Officer at Canva, said: “Enabling anyone to bring their ideas to life – especially their most creative ones – has been core to Canva’s mission ever since we set out to empower the world to design.
“By democratising access to a powerful technology like Google’s Veo 3 inside Canva AI, your big ideas can now be brought to life in the highest quality video and sound, all from within your existing Canva subscription. In true Canva fashion, we’ve built this with an intuitive interface and simple editing tools in place, all backed by Canva Shield.”
For creative agencies like BarkleyOKRP, the big wins are speed and quality. They claim to have been so impressed with the latest version that they went back and remade videos.
Julie Ray Barr, Senior Vice President Client Experience at BarkleyOKRP, commented: “The rapid advancements from Veo 2 to Veo 3 within such a short time frame on this project have been nothing short of remarkable.
“Our team undertook the task of re-creating numerous music videos initially produced with Veo 2 once Veo 3 was released, primarily due to the significantly improved synchronization between voice and mouth movements. The continuous daily progress we are witnessing is truly extraordinary.”
It’s even changing how global companies connect with local customers. The investing platform eToro used Veo 3 to create 15 different, fully AI-generated versions of a single advertisement, each customised to a specific country with its own native language.
Shay Chikotay, Head of Creative & Content at eToro, said: “With Veo 3, we produced 15 fully AI‑generated versions of our ad, each in the native language of its market, all while capturing real emotion at scale.
“Ironically, AI didn’t reduce humanity; it amplified it. Veo 3 lets us tell more stories, in more tongues, with more impact.”
Google gives creators a powerful AI video creation tool
Veo 3 and Veo 3 Fast are packed with features designed to give you the control to tell complete stories.
- Create scenes with sound. The AI generates video and audio at the same time, so you can have characters that speak with accurate lip-syncing and sound effects that fit the scene.
- High quality results. The models produce video in high-definition (1080p), making it good enough for professional marketing campaigns and demos.
- Reach a global audience easily. Veo 3’s ability to generate dialogue natively makes it much simpler to produce a video once and then translate the dialogue for many different languages.
- Bring still images to life. A new feature, coming in August, will let you take a single photo, add a text prompt, and watch as Veo animates it into an 8-second video clip.
Of course, with such powerful technology, safety is a key concern. Google has built Veo 3 for responsible enterprise use. Every video frame is embedded with an invisible digital watermark from SynthID to help combat misinformation. The service is also covered by Google’s indemnity for generative AI, giving businesses that extra layer of security.
See also: Google’s newest Gemini 2.5 model aims for ‘intelligence per dollar’
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