Google Cloud has launched two generative AI models on its Vertex AI platform, Veo and Imagen 3, amid reports of surging revenue growth among enterprises leveraging the technology.
According to Google Cloud’s data, 86% of enterprise companies currently using generative AI in production environments have witnessed increased revenue, with an estimated average growth of 6%.
This metric has driven the tech giant’s latest innovation push, resulting in the introduction of Veo – its most sophisticated video generation model to date – and Imagen 3, an advanced text-to-image generation system.
Breaking ground
Veo, now available in private preview on Vertex AI, represents a milestone as Google becomes the first hyperscaler to offer an image-to-video model. The technology enables businesses to generate high-quality videos from simple text or image prompts, potentially revolutionising video production workflows across industries.
Imagen 3 – scheduled for release to all Vertex AI customers next week – promises unprecedented realism in generated images, with marked improvements in detail, lighting, and artifact reduction. The model includes new features for enterprise customers on an allowlist, including advanced editing capabilities and brand customisation options.
Transforming operations
Several major firms have begun implementing these technologies into their operations.
Mondelez International, the company behind brands such as Oreo, Cadbury, and Chips Ahoy!, is using the technology to accelerate campaign content creation across its global portfolio of brands.
Jon Halvorson, SVP of Consumer Experience & Digital Commerce at Mondelez International, explained: “Our collaboration with Google Cloud has been instrumental in harnessing the power of generative AI, notably through Imagen 3, to revolutionise content production.
“This technology has enabled us to produce hundreds of thousands of customised assets, enhancing creative quality while significantly reducing both time to market and costs.”
Knowledge sharing platform Quora has developed Poe, a platform that enables users to interact with generative AI models. Veo and Imagen are now integrated with Poe.
Spencer Chan, Product Lead for Poe at Quora, commented: “We created Poe to democratise access to the world’s best gen AI models. With Veo, we’re now enabling millions of users to bring their ideas to life through stunning, high-quality generative video.”
Safety and security
In response to growing concerns about AI-generated content, Google has implemented robust safety features in both models. These include:
- Digital watermarking through Google DeepMind’s SynthID.
- Built-in safety filters to prevent harmful content creation.
- Strict data governance policies ensure customer data protection.
- Industry-first copyright indemnity for generative AI services.
The launch of these new models signals Google’s growing influence in the enterprise AI space and suggests a shift toward more sophisticated, integrated AI solutions for business applications.
(Imagery Credit: Google Cloud)
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