Find and Buy with AI: Visa Unveils New Era of Commerce
Find and Buy with AI: Visa Unveils New Era of Commerce
Artificial Intelligence is transforming how we shop and pay. Visa is now harnessing its vast payment network and decades of expertise to bring trust and security to this new frontier. Unveiled at the Visa Global Product Drop, Visa Intelligent Commerce enables AI agents to not only search but also buy on behalf of users.
This initiative opens Visa’s payment network to the developers building next-generation AI agents—tools designed to help people make purchases faster, smarter, and more securely.
“Soon, AI agents will browse, select, purchase, and manage on our behalf,” said Jack Forestell, Visa’s Chief Product and Strategy Officer. “These agents must be trusted by users, banks, and merchants alike.”
Building a Trusted Future for AI Commerce
Just like we moved from physical stores to online shopping—and from online to mobile—Visa is shaping the next shift: intelligent, AI-powered commerce. With Visa Intelligent Commerce, consumers set their preferences and limits, while AI agents handle the rest.
Soon, millions will rely on AI to handle everything from finding the right sweater to planning a vacation. Visa is focused on removing friction at checkout. Its goal is to make these AI-driven transactions smooth, secure, and trusted.
The company brings over 30 years of AI and machine learning experience to the table, especially in detecting fraud and managing risk. Now, it’s working alongside leading AI innovators—like Anthropic, IBM, Microsoft, Mistral AI, OpenAI, Perplexity, Samsung, and Stripe—to support this new way to pay.
“We’re collaborating with top AI companies to ensure new payment experiences are secure and reliable,” said Forestell. “Together, we’re unlocking the full potential of AI in commerce.”
Find and Buy with AI: Visa Unveils New Era of Commerce
Putting Control in the Hands of Consumers
Visa Intelligent Commerce is not just futuristic—it’s practical. It empowers developers, merchants, and consumers through an integrated suite of APIs and a partner program designed to scale AI commerce safely and efficiently.
Key features include:
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AI-Ready Cards
Instead of static card numbers, consumers use tokenized digital credentials. These confirm that a chosen AI agent has permission to act on the user’s behalf. Only the consumer can activate payment instructions. -
AI-Powered Personalization
With consent, consumers share basic spending insights to help agents make better recommendations. This ensures a personalized shopping experience while keeping control in the user’s hands. -
Secure, Simple Payments
Consumers can set clear spending limits and rules for their agents. In return, Visa shares real-time commerce signals to manage risk, enable controls, and support dispute resolution.
Visa’s advanced technologies—such as tokenization and secure authentication—anchor this entire system. These tools give consumers the confidence to trust AI with their purchases.
“We’re turning a bold vision into a real solution,” said Forestell. “AI has the power to transform commerce, and we’re here to make it safe, personal, and seamless.”
Visa Intelligent Commerce is more than a product—it’s a step into the future of shopping. With the right tools, partnerships, and protections in place, Visa is ensuring that AI doesn’t just assist—it empowers.
