This article is sponsored by Backbase
Backbase, the global leader in Engagement Banking, is proud to announce its strategic partnership with CIH BANK, one of Morocco’s leading financial institutions, to revolutionise banking for millions of customers. CIH BANK’s partnership with Backbase is part of a growing movement among Moroccan financial institutions to embrace customer-centric innovation and deliver exceptional digital experiences.
CIH BANK, recognised as “Tomorrow’s Bank, Today,” has chosen Backbase to realise its vision of becoming the financial partner for every Moroccan. Through this collaboration, CIH BANK aims to deepen customer relationships by offering segment-based solutions and seamless access to the targeted financial services when they are needed most—whether it’s opening a bank account, securing a student loan, or investing to grow their wealth.
Empowering CIH BANK’s Digital Transformation
With Backbase’s Engagement Banking Platform, CIH BANK will modernise its digital infrastructure and accelerate its ability to deliver customer-centric services. By integrating the industry-leading platform, CIH BANK will streamline the onboarding process, making it faster and more intuitive for both Moroccans in the Kingdom and those abroad to open accounts and manage their finances with ease. This initiative aligns with CIH BANK’s broader strategy to offer personalised, context-aware experiences that cater to each customer’s unique needs and financial journey.
A Platform Built for Innovation and Growth
Backbase’s platform brings a powerful combination of out-of-the-box functionality and market-leading UI/UX, ensuring that CIH BANK can quickly go to market with new capabilities. By adopting the modular, composable and flexible architecture, CIH BANK can maintain control over its future innovations, allowing it to continuously evolve and deliver more delightful and meaningful interactions with its customers. This focus on future-proof technology enables the bank to foster customer engagement and loyalty while keeping pace with the rapidly changing digital landscape.
Matthijs Eijpe, SVP and Managing Director at Backbase CEEMEA, commented: “Collaborating with CIH BANK at this stage of their digital transformation is truly exciting. By enhancing their digital infrastructure through our platform, CIH BANK is positioning itself to consistently meet customers’ needs, swiftly adapt to market demands, and deliver the secure, modern services that Moroccan customers deserve.”
Driss Bennouna, Deputy Managing Director responsible for Technology Services, Organisation, and Quality at CIH BANK, said: “This partnership with Backbase marks a significant step in our digital transformation strategy. We are constantly committed to providing our clients with innovative banking solutions, offering them a personalised experience tailored to their needs. This new collaboration will allow us to further facilitate access to both modern and inclusive banking services.”
