With online banking options, some banks have witnessed the growth of their digital channels as the adoption of digital technology increases among their customer base.
Most financial institutions in Nigeria have turned to the use of digital technology as it has become a strong factor that hugely impacts the financial industry.
Over time, a good number of Nigerians have gradually moved away from the traditional banking methods to embrace the easier self-service options provided by banks which entails the use of smartphones and computers for convenience during transactions.
With online banking options, some banks have witnessed the growth of their digital channels as the adoption of digital technology increases among their customer base.
10 banking websites Nigerians visit the most
A recent data by Semrush has shown the financial institutions that attracted the highest number of visitors in June 2024. The websites which include commercial banks and other financial services institutions were ranked using their average number of monthly visitors.
| Bank website | Visits | Desktop share | Mobile share | |
|---|---|---|---|---|
|
1 |
ubagroup.com |
2.36M |
8.79% |
207.6K |
|
2 |
paystack.com |
2.23M |
23.7% |
527.72K |
|
3 |
gtbank.com |
1.25M |
37.17% |
463.13K |
|
4 |
zenithbank.com |
1.17M |
35.15% |
412.06K |
|
5 |
accessbankplc.com |
1.15M |
31.31% |
359.38K |
|
6 |
wise.com |
950.25K |
18.95% |
180.1K |
|
7 |
firstbanknigeria.com |
855.36K |
20.07% |
171.71K |
|
8 |
xe.com |
817.15K |
30.83% |
251.92K |
|
9 |
providusbank.com |
713.76K |
11.79% |
84.13K |
|
10 |
mastercard.com |
400.1K |
35.47% |
141.91K |
At the top of the chart is the United Bank for Africa (UBA) with 2.36 million visits in June 2024.
Paystack customers were the second-highest visitors with 2.23 million visits in June.
Guaranty Trust Holding Company Plc (GTCO Plc) was ranked third position with 1.25 million visitors.
A survey by BusinessDay revealed that Nigerian banks’ investment in Information Technology (IT) services increased by 159.22% in the first quarter of 2024 as seven banks spent a total of ₦73.09 billion on maintaining their IT infrastructure.
There were also resultant earnings by Nigerian banks as a total of five banks surveyed by Nairametrics also declared profits of ₦392 billion from the electronic banking business in 2023 as more Nigerians embrace cashless transactions.
