In a groundbreaking collaboration that will alter Africa’s digital content landscape, Ayoba, Africa’s premier all-in-one super app, has partnered up with TikTok to directly incorporate TikTok’s content into the Ayoba app.
This partnership comes as a response to the growing demand for short-form video content in Africa, where increasing smartphone penetration and digital adoption are fuelling new opportunities for creators and audiences. TikTok, with its ability to inspire creativity and connect people through engaging content, is already a key driver of cultural trends globally and within Africa.
Ayoba’s objective is to provide user-centered features that improve the digital experience, especially for African customers looking for seamless, reasonably priced, and enriching connectivity.
Read: African super-app, hits 35 million monthly active users.
The platform offers a combination of entertainment, educational tools, and utility-driven information such as news and health recommendations, as well as an emphasis on user-generated material to promote community involvement.
“We’re thrilled to offer TikTok content within Ayoba, creating a seamless, all-in-one experience for our users to access trending content, express creativity, and stay connected,” says Burak Akinci, CEO of Ayoba. “This partnership reinforces our commitment to providing value-driven digital solutions that meet the unique needs of our growing African audience. With TikTok now integrated, Ayoba users can enjoy the power of global storytelling and creative expression—all within their favorite super app.”
Partnerships, such as those with MTN, allow for free access and foster cooperation with businesses, producers, and non-governmental organizations (NGOs) to improve the content ecosystem. With a global focus on empowering local producers, Ayoba also uses data-driven insights to optimize services and match with its continent-wide purpose of digital inclusion and community development.
TikTok is now on ayoba!
We’re the first African super app to integrate TikTok—giving you seamless access to trending content and direct login within the ayoba app.
Use TikTok on ayoba – Learn and Engage.#TikTokOnAyoba #AyobaSuperApp #ayoba #MadeInAficaForTheWorld pic.twitter.com/nvnfRYOcLy
— ayoba app (@ayobaapp) January 28, 2025
This integration, according to Ayoba, drives deeper user engagement by making it easier than ever for consumers to share content and amplify brand campaigns directly with their networks, resulting in greater connection and worldwide awareness.
