Good morning everyone! Welcome to our live coverage of today’s Apple media showcase. We have three reporters on the scene at Apple Park in Cupertino, California to bring you live coverage. You’ll be hearing from Adrienne So, Julian Chokkattu, Lauren Goode, Brenda Stolyar, and Michael Calore throughout the event. Reece Rogers is there as well, posting to our social platforms.
Apple’s presentation begins at 10 am Pacific, 1 pm Eastern, and 6 pm in the UK. We have a complete rundown on how to watch the show and what to expect.
Come back approximately 30 minutes before the presentation starts—about 9:30 am in California—and you’ll see the words on this page replaced by a feed of our live updates.
The short version of what to expect: iPhone 16 models in both standard and Pro versions, a new Apple Watch Series 10 in standard and Ultra versions, some refreshed AirPods, and a refreshed Mac Mini. Of course, we will also hear plenty of talk of the software, from the various operating systems on Apple’s device—iOS, macOS, watchOS, iPadOS, tvOS—to the Apple Intelligence features that pull it all together.
The invitation to today’s event shows the slogan “It’s Glowtime” along with the Apple logo rendered in colorful glowing hues. The colors used in the logo are the same that now appear as a glowing ring around the edge of the display to indicate Siri is “active” and listening. We’re taking that as a strong hint that Siri will get some significant stage time. We do not expect to see new iPads or MacBooks unveiled at today’s event, but hey, you really never know.
To watch, you can of course just hit play on the video stream on this page. But it’s better on the big screen. You can watch it in your TV’s YouTube app; just tune into Apple’s YouTube channel. You can also watch it on Apple’s own streaming app. If you have an Apple TV or any streaming box, just go into the Apple TV+ app. When you open the app, the livestream for the event should be displayed prominently right at the top. This works even if you don’t subscribe to Apple’s paid streaming service. Watching it on the television frees up your laptop screen so you can follow the live blog—and make jokes on X or Threads or Mastodon or Bluesky.
We’ll see you back here about half an hour before the event begins!
