Following Apple Inc.’s (AAPL) 2025 event to showcase the new line of iPhones, Apple Watches, and AirPod Pros, the stock has actually fallen. In the last 24 hours, AAPL shares are down 3.19% in the last 24 hours and over 4% in the last five days. Despite the highly-awaited announcement, investors seem to have cooled off on AAPL, selling the stock right after the announcement and sending it down.
Apple has suffered throughout 2025 due to tariff threats, underwhelming AI projects, and disappointing earnings. Year-to-date, AAPL is down 9.3%, among the worst performers in the magnificent-seven stock grouping. Wall Street analysts have been expressing skepticism about the new Apple lineup’s ability to drive meaningful sales growth, along with Apple stock facing pressure from innovation concerns that have been building up.
As a result of the slight dip, analysts are only slightly revising their price forecasts for Apple (AAPL) stock, with many dropping the stock to a hold. UBS analyst David Vogt has maintained his cautious stance on Apple stock performance, and he’s been pretty clear about his concerns. “The thinner design of the iPhone 17 Air is new but unlikely to significantly boost sales or shift consumer behaviour.” In addition, Jefferies analyst Edison Lee also remained cautious about Apple stock prospects, actually lifting his price target slightly to $205.82 but still keeping a Hold rating.
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A Rebound for Apple (AAPL) Stock On The Way?
Fortunately, one prominent voice on Wall Street remains optimistic that a rally is forthcoming. Melius Research analyst Ben Reitzes kept a Buy rating on Apple stock and raised his target price to $290 from $260 in a research note. That’s based on a price-to-earnings multiple of 30 times his forecast for the company’s earnings in fiscal year 2027. Higher iPhone prices, continued payments from Google, and optimism over future AI upgrades are the basis for his optimism.
“The main thing is the $999 price point is likely to cannibalize much of the lower-priced models that start at $799 in the iPhone 17 line-up, improving mix,” Reitzes wrote in a research note. “Also, we think the new stylish form factor may help Apple’s share in China and other regions—garnering a little more ‘sizzle’ than a skeptical US market.” Furthermore, the analyst adds that Apple’s partnerships haven’t seen their potential fulfilled yet, opening the door for further revenue in the coming quarters.
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Lastly, the Melius analyst is confident Apple will eventually deliver the promised AI upgrades to its Siri digital assistant despite previous delays. “We know that Siri-gate was frustrating, but don’t think Apple is losing share and patience is being rewarded,” Reitzes said. At the time of writing, AAPL shares are trading at $226.
