The US stock market got off to a horrendous start Monday, with companies seeing their value plummet. There was no shortage of concern, with uncertainty and geopolitical struggle abounding Wall Street. One company took a more proactive approach, as Apple (AAPL) debuted a new product after its worst stock day in three years.
Apple CEO Tim Cook teased the product that would be arriving “this week” in a recent post. As one can imagine, there was no shortage of excitement from consumers. However, the question now is, can the anticipation of the incoming product fuel the stock to bounce back from what has been a poor 2025 so far?
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Apple CEO Teases New Product: Can It Save AAPL Stock?
Global tensions and geopolitical uncertainty have created no shortage of concern for the US stock market. That was clearly seen in the massive drop that took place Monday. With a host of companies struggling, all eyes are on how the company can recover now.
The largest firm by market cap has taken a proactive approach to that question, as Apple (AAPL) has debuted a new product a day after having its worst stock market drop in three years. Indeed, the company launched its new MacBook Air after it was first teased by Tim Cook earlier this week.
Say hello to the new MacBook Air! The world’s most popular laptop now features M4, Apple Intelligence capabilities, and a beautiful new color—sky blue. pic.twitter.com/CZzHpVvIhO
— Tim Cook (@tim_cook) March 5, 2025
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The product is yet another in a long line of MacBook Air offerings. Moreover, the tease offered by Cook was a callback to Steve Jobs original announcement of the inaugural iteration in 2008. However, there are questions as to whether the new announcement can do much for the stock in its current position.
The stock is down 10% year to date, after dropping almost 7% over the last five days, according to CNN data. Moreover, out of 50 surveyed analysts, just 62% have issued a buy rating. Alternatively, 10% have put a sell rating on the stock.
Currently, it holds a $260 median price target, up 18% from its current position. However, its low-end projection sits at $184, showcasing a downside risk of 15%. On the other end, it has a $325 high-end projection, showcasing a 48% upside for the stock over the next 12 months.
