Amazon wants companies to build public-facing chatbots using its Q Business assistant.
On Wednesday, the company said Q Business, its AWS-hosted AI assistant that can answer questions, provide summaries and complete tasks, now supports anonymous user access. This effectively means that AWS users can now create Q Business chatbots for websites, support portals, and more to help their customers search through documentation, complete self-service requests, and so on.
“This capability allows guest users to use Amazon Q Business generative AI capabilities to quickly find product information, get technical answers, navigate documentation, and troubleshoot issues,” explains Amazon in a blog post. “With this new feature, you can now create Amazon Q Business applications with anonymous user mode, where user authentication is not required and content is publicly accessible.”
Customers can configure a Q Business chatbot to ingest support documents or other content to ground the bots’ response to queries. Q Business applications with anonymous access are billed on a consumption-based pricing model, the company said.
Since Amazon launched Q Business two years ago, the company has rebranded it and added “agentic” features to it, including the ability to perform tasks on behalf of users across third-party applications.
Amazon sees AI as increasingly important to its overall growth strategy. The company’s CEO Andy Jassy recently said it is building more than 1,000 generative AI applications, and that its AI revenue is growing at “triple-digit” year-over-year percentages, representing a “multi-billion-dollar annual revenue run rate.”
