The AI.com domain acquisition has been confirmed as the largest publicly disclosed domain purchase in history, and broker Larry Fischer verified that Crypto.com CEO Kris Marszalek paid $70 million entirely in cryptocurrency for the premium web address. This AI.com domain acquisition eclipses the previous record set by CarInsurance.com at $49.7 million back in 2010, and the sale was completed in April 2025. The AI.com domain acquisition represents Marszalek’s significant investment in the consumer AI space, with the platform launching during Sunday’s Super Bowl on NBC. News of the AI.com domain acquisition spread quickly across tech and crypto communities.
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What is AI.com, exactly? The AI.com autonomous agent platform will enable users to create personal AI agents that can send messages, execute actions across various apps, trade stocks, and also build projects on their behalf. The AI.com Super Bowl launch features a 30-second commercial airing during the second half of the game, and all user data will be encrypted with user-specific keys for security. Even more, the AI.com Super Bowl launch timing aligns with Marszalek’s strategy of leveraging major events for brand awareness.
Marszalek stated in the company’s press release:
“We are at a fundamental shift in AI’s evolution as we rapidly move beyond basic chats to AI agents actually getting things done for humans.”
Record-Breaking Domain Purchase and Market Strategy
The AI.com domain acquisition story includes an interesting detail—the domain was originally listed with a $100 million asking price when it went on the market in March 2025. Fischer, who facilitated the AI.com domain acquisition, had this to say about premium domains:
“With assets like AI.com, there are no substitutes. When one becomes available, the opportunity may never present itself again.”
The AI.com consumer AI agent service operates on a freemium model, where basic access is provided for free and advanced capabilities are available through paid subscription tiers. Right now, Marszalek serves as CEO of both Crypto.com and AI.com, and the AI.com autonomous agent platform promises capabilities ranging from stock trading to calendar management.
Long-Term Vision for AI.com Autonomous Agent Platform
When asked about his long-term vision for the AI.com domain acquisition, Marszalek told the Financial Times:
“If you take a long-term view — 10 to 20 years – [AI] is going to be one of the greatest technological waves of our lifetime.”
The AI.com consumer AI agent service will compete in a space where several tech giants have already launched similar offerings. At the time of writing, Google has been rolling out an “auto browse” mode for Chrome that can complete tasks automatically, and Microsoft announced Agent 365 last November for managing AI agents.
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Marszalek’s track record with premium domain investments is notable—Crypto.com was purchased for an estimated $5 to $10 million, and that exchange now serves more than 150 million retail users. When discussing whether the AI.com domain acquisition will pay off, Marszalek told the Financial Times:
“When we started Crypto.com there were around a thousand different exchanges, and we somehow managed to make it work. We will make this work one way or another.”
