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Africa’s automobile revolution continues as Morocco pens investment deal with French automaker

Simon Osuji by Simon Osuji
October 30, 2025
in Business
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Africa’s automobile revolution continues as Morocco pens investment deal with French automaker
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The deal, signed on Wednesday, October 29, in Rabat in the presence of Prime Minister Aziz Akhannouch, Minister of Industry and Trade Ryad Mezzour, and Renault Group’s Executive Vice President François Provost, marks a fresh milestone in a partnership that has already made Morocco a key player in global car manufacturing.

The roadmap includes establishing a research and engineering center by 2025, producing hybrid and electric vehicles, and modernising Renault’s manufacturing ecosystem in the country.

“The kingdom continues to capitalize on its automotive achievements through strategic partnerships with global leaders.

“Our main challenge remains integrating cutting-edge technologies to enhance competitiveness and better leverage Moroccan expertise,” said Prime Minister Akhannouch.

Prime Minister Aziz Akhannouch and Renault Group’s Executive Vice President François Provost during the signing ceremony in Rabat, marking a new phase in Morocco’s automotive transformation. [X, formerly Twitter/@ChefGov_ma]

François Provost echoed the sentiment, emphasising Renault’s long-term commitment: “This new phase reflects our confidence in Morocco’s industrial platform, its skilled workforce, and its growing role in sustainable mobility across Africa and beyond.”

Renault Group Morocco produced more than 413,000 vehicles in 2024, with 90% exported to over 68 countries. The automaker’s operations are centered around its Tangier and Casablanca plants, which have positioned Morocco as a top car exporter in Africa, a sector now worth over $13 billion annually.

The new deal will also drive investment toward electric mobility, aligning Morocco’s ambitions with global sustainability trends and the kingdom’s push to achieve renewable energy targets of 52% by 2030.

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