After years of living and working in the United States, Kenyan Diaspora Sally Ngoje made a bold decision—to return home to Nairobi, Kenya, and plant her entrepreneurial roots where her heart truly belongs. Today, she stands as a shining example of the power of diaspora returnees to spark local innovation and economic growth.
Armed with international experience, a strong work ethic, and a deep connection to her Kenyan heritage, Sally launched two successful businesses that are now making waves in Nairobi’s competitive market.
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Her first venture, Maua Organics, focuses on clean hair care brand simplifying wash day through high performance and innovative products. The business taps into Sally’s background in content management and products inovation lead, blending global standards with local needs to offer unique value to Kenyan customers.
Not one to stop at one success, Sally launched her second business, Kariboo Experience which operates as relocation consultancy venture assisting diaspora returnees and other global citizens navigating the transition to life in East Africa.
This venture grew out of her desire to provide services to bridge the gap between expectations and the realities of life in East Africa
Both businesses reflect her dual identity—global in outlook, proudly African at heart.
Sally’s journey hasn’t been without its challenges. Transitioning from a U.S.-based lifestyle to Kenya’s entrepreneurial ecosystem came with a steep learning curve—from navigating bureaucracy to building local networks. But her resilience, passion, and strategic mindset helped her not only adapt but thrive.
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Today, Sally is not only a businesswoman but also a mentor, speaker, and advocate for the growing number of diaspora returnees exploring opportunities back home. She encourages others in the diaspora to consider how their global exposure can be used to build sustainable impact in Africa.
“COMING BACK HOME WAS THE BEST DECISION I MADE. I CAME BACK NOT JUST TO LIVE, BUT TO BUILD, TO GIVE BACK, AND TO GROW ALONGSIDE MY PEOPLE,” SHE SAYS.
As Kenya’s economy continues to embrace innovation and entrepreneurship, trailblazers like Sally Ngoje are showing what’s possible when global minds come home to local soil.
