This article was produced with the support of AFG Holding
AFG Holding has made significant strides in financial sectors. What would you say has been the driving force behind the Group’s success across the African continent?
The success of AFG Holding is built on four fundamental pillars: resilience in the face of challenges, a constant focus on our clients and markets, pragmatic innovation, and a sincere commitment to the continent’s development. We have always believed that Africa requires strategies built from within, grounded in an intimate understanding of local realities. Our ability to combine operational excellence with adaptability has not only enabled us to grow but also to create lasting impact in each of the markets where we operate.
What role do partnerships with governments and local communities play in the success of your projects across Africa?
Our projects would never have achieved their scale without constant dialogue with governments and local communities. We firmly believe that economic growth only makes sense if it is shared. Our institutional partnerships ensure that our initiatives are aligned with national public policies, while our engagement with local communities anchors our projects in real economic needs. This dual approach guarantees that our contribution to economic development is both sustainable, inclusive, and fully aligned with our pan-African mission.
In your view, what are the biggest misconceptions that international investors have about doing business in Africa, and how can they be addressed?
One of the most damaging misconceptions is the tendency to view Africa as a homogeneous and unstable terrain. In reality, it is a continent of exceptional diversity, rich in local dynamics and structural opportunities. To correct this biased perception, investors must adopt an approach based on listening, deep understanding of ecosystems, and long-term commitment.
Our experience has demonstrates that, by relying on locally rooted actors – such as AFG Holding – it is possible to combine economic performance with lasting impact.
Sustainability and social impact are increasingly central to corporate strategies. How is AFG Holding incorporating these principles into its operations and long-term vision?
For AFG Holding, sustainability is not an add-on; it is the foundation of our economic and social model. Through our core activities, we strive to combine financial performance with contributions to the continent’s economic, social, and environmental progress.
This ambition is embodied by the Atlantic Group Foundation which reflects our societal impact commitments. Its mission – a sustainable Africa, free of inequalities, driven by a youth of excellence – guides concrete initiatives aimed at building an elite youth, expanding economic opportunities in rural areas, improving public health, addressing the climate crisis, and fostering civic engagement.
This integrated ecosystem between the Group and its Foundation enables us to contribute actively to a resilient, inclusive, and sustainable African development, in full alignment with our pan-African vision.
You seem particularly active in the financial inclusion segment. What initiatives motivate you to maintain this commitment?
Financial inclusion is a fundamental catalyst for economic growth and social cohesion. We are deploying financing solutions adapted to African realities, relying on digital innovation to democratise access to financial and insurance services. Our commitment is driven by a profound conviction: without inclusion, there can be no sustainable development. By supporting entrepreneurs, small and medium enterprises (SMEs) and historically under-banked populations, we are fulfilling our mission to grow with our customers and our economies, thus actively contributing to Africa’s economic development.
Looking ahead, what are your top priorities for AFG Holding over the next five years, and how do you see the company contributing to Africa’s broader economic transformation?
Our priorities for the next five years are centred on digital acceleration, sustainable investment, and controlled regional expansion. We aim to strengthen our role as a catalyst for inclusive growth in Africa, by supporting major and much needed energy, financial, and industrial transitions.
More than ever, our ambition is to be a committed actor in building a uniquely African model of development, a model rooted in innovation, inclusion, and economic sovereignty. AFG Holding will continue to place resilience, client orientation, innovation, and commitment at the service of this ambitious vision that will make us a major financial player across the continent.
