While forging one’s path seems noble, in the business world, statistics affirm the value of partnerships. For instance, Microsoft derives 95% of its commercial revenue through its partner ecosystem, while a Harvard Business Review report reveals that 94% of tech executives consider innovation partnerships crucial to their strategies.
Natasha Archary, Vice President of Strategic Partnerships at Banking as a Service (BaaS) and embedded finance enabler, Ukheshe, emphasizes the importance of partnerships for their growth. Successful partnerships offer mutual benefits such as market exploration, resource sharing, and enhanced brand awareness. Such collaborations have significantly impacted Ukheshe’s growth journey in these ways.
However, Archary cautions that not all partnerships guarantee these benefits. Decision-makers should conduct thorough research and ensure that partnerships are mutually beneficial and aligned with long-term goals. Mutual benefit, sustainability, and compatibility of strategic visions are essential factors when selecting partners.
Ukheshe focuses on creating a financially inclusive ecosystem, choosing partners who share their vision. This approach benefits customers, regulatory bodies, investors, and shareholders, contributing to industry growth.
Successful partnerships create a ripple effect, opening doors to additional growth opportunities. Start with the end vision in mind and establish clear frameworks and terms to ensure a mutually beneficial outcome for all partners.
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