The STEAM of Love: From “Buy, Scan and Win” to Big Smiles
The STEAM of Love: From “Buy, Scan and Win” to Big Smiles
A Festive Season Full of Hope
The festive season often brings hope. Many Kenyans look forward to fresh starts and better days. This time, some also hoped that the next bottle they picked could change their luck.
Kenafric Beverages and Bottling Limited tapped into that spirit through its nationwide “Jibambe na STEAM” campaign. The promotion transformed everyday purchases into rewarding experiences for thousands of consumers.
Simple Mechanics, Big Rewards
The campaign ran from the festive season into the New Year. Participation remained simple: buy, scan, and win.
What began as a straightforward promotion quickly grew into a nationwide engagement drive. In-store purchases blended seamlessly with online participation. Weekly shopping vouchers and high-value electronics added excitement to celebrations and even lightened “Njaanuary” struggles.
Grand Finale in Nairobi
Organisers closed the campaign on Valentine’s Day at Greenspan Mall in Nairobi. Excitement filled the venue as they unveiled three grand-prize winners before a lively crowd.
Shabir Rashid, a store manager and father of three from Mtwapa, won a 55-inch Smart TV. The prize quickly became a family celebration.
“I usually see these promotions and never imagine I would win. When I got the call, I thought it was a joke. My children are very excited about the TV, so this means a lot to us,” he said.
Meanwhile, Edwin Reuben Chomba, a 26-year-old tech enthusiast from Nairobi, received a powerful subwoofer. Mohamed Mgandi Ndura, a university student from Nyali, took home a new smartphone. Sometimes, one scan truly changes everything.
The STEAM of Love: From “Buy, Scan and Win” to Big Smiles
How Kenyans Took Part
Leading retailers such as Naivas, QuickMart, Eastmatt, Khetias, Mathai, and Magunas supported the campaign. Shoppers bought STEAM Energy Drink, scanned the QR code on the bottle tag, and uploaded receipts to enter weekly draws.
At the same time, social media amplified engagement. Under #JibambeNaSTEAM, participants shared festive moments and relatable January hustle stories. The promotion soon evolved into a shared national experience.
Growing Recognition in a Competitive Market
Strong participation highlights STEAM’s expanding footprint in Kenya’s energy drink market. The brand continues to gain ground among young and active consumers.
Industry recognition has reinforced that momentum. In 2025, the Kenya Beverage Excellence Awards honoured STEAM as the Most Preferred Energy Drink in Kenya.
The newly launched STEAM Recharge won Most Preferred New Beverage Concept. Additionally, the Power Up Game On campaign secured First Runner-Up for Best Marketing Campaign of the Year. Kenafric also earned Runner-Up Manufacturer of the Year.
These accolades reflect more than marketing success. They show a brand that understands its audience and consistently delivers energy, relevance, and innovation.
