Safaricom Partners with the Nairobi Securities Exchange to Launch Ziidi Trader
Safaricom Partners with the Nairobi Securities Exchange to Launch Ziidi Trader
The collaboration marks a major milestone in advancing financial wellness and inclusive participation in Kenya’s capital markets.
Safaricom, in partnership with the Nairobi Securities Exchange (NSE), has launched Ziidi Trader. The new platform is available on the M-PESA app. It allows Kenyans to buy and sell NSE-listed shares directly from their mobile phones.
The launch significantly broadens access to Kenya’s capital markets. By leveraging M-PESA’s scale, Safaricom brings investing closer to millions of users. As a result, customers can trade through a secure and easy-to-use mobile experience.
Ziidi Trader operates under the oversight of the Capital Markets Authority (CMA). Therefore, the platform upholds investor protection, transparency, and market integrity. In addition, it promotes informed, long-term investing through clear disclosures and investor education.
Building on the Ziidi Investment Platform
The launch builds on Safaricom’s commitment to financial wellness. Previously, the company introduced Ziidi MMF to encourage disciplined saving and investing. It later launched Ziidi Shariah to offer inclusive, Shariah-compliant investment options.
Now, with Ziidi Trader, Safaricom expands the platform further. Customers can access the stock market through a simple, secure, and fully digital channel.
“Ziidi Trader is a powerful step in democratizing wealth for our customers,” said Peter Ndegwa, CEO of Safaricom PLC. “For eighteen years, M-PESA has transformed how Kenyans live and work. Today, in partnership with the NSE, we are extending that impact to wealth creation. Our ambition is to remain a trusted partner in powering digital lifestyles while making investing simple and accessible.”
Seamless Trading Within M-PESA
By integrating NSE trading into the M-PESA ecosystem, Ziidi Trader simplifies the investment journey. Customers can buy and sell shares, monitor portfolios, and access market insights within the app.
“Partnering with Safaricom brings the stock market closer to everyday Kenyans,” said Frank Mwiti, CEO of the Nairobi Securities Exchange. “By making NSE trading available through M-PESA, we are enabling more people, locally and abroad, to participate in Kenya’s economic growth.”
Safaricom’s technology underpins the platform. Meanwhile, the NSE provides market expertise. Together, they ensure secure transactions and strong data protection.
Additionally, Ziidi Trader enables customers to invest in corporate bonds. Consequently, investors can diversify their portfolios and explore new opportunities in Kenya’s financial markets.
Safaricom Partners with the Nairobi Securities Exchange to Launch Ziidi Trader
How to Access Ziidi Trader
M-PESA customers can find Ziidi Trader under the Financial Services tab on the M-PESA app. After accepting the terms and conditions, they can begin investing from as little as one share.
Ziidi Trader aligns with Safaricom’s broader digitisation strategy. At the same time, it complements the NSE’s efforts to modernise market access and promote investor education.
By simplifying participation, the platform strengthens financial literacy nationwide. Moreover, this partnership creates room for future collaboration across the investment ecosystem.
Ziidi Trader is now live on the M-PESA app. It offers millions of Kenyans a modern and reliable way to participate in the country’s economic growth.
As Safaricom deepens its focus on financial wellness, Ziidi Trader marks another milestone. Ultimately, the platform equips customers with the tools, knowledge, and confidence to build long-term wealth.
