Orange has teamed up with Synamedia to deliver a powerful multi-CDN streaming solution, extending content reach and ensuring high-quality, low-latency delivery across the Middle East and Africa.
By combining Orange’s CDN with Synamedia’s Quortex Switch platform, customers will benefit from a broader reach, particularly in the Middle East and Africa, where Orange has an extensive network.
Launching in March 2025, Quortex Switch’s API-based integration and advanced configuration capabilities offer unparalleled flexibility, allowing customers to expand their distribution without modifying their existing infrastructure or disrupting their current CDN partnerships. It allows them to streamline delivery based on Quality of Experience metrics and offers the ability to segment viewers by location.
Based on the latest content steering standards, the Quortex Switch SaaS solution simplifies the design of multi-CDN systems while facilitating low-latency, high-quality delivery and disaster recovery if necessary. It uses traffic balancing and intelligent content delivery to dynamically route end users to the best content sources. They also allow CDN switching midstream for an uninterrupted viewing experience.
The streaming market in Africa is expected to grow by 50% by 2030. Orange operates one of the most extensive and reliable CDN networks in the Middle East and Africa, enabling international content providers to expand securely, cost-effectively, and in compliance with local regulations. This infrastructure gives them a clear advantage in reaching high-growth and underserved markets in the region. This partnership also aligns with Orange’s strategic vision, which aims to support the growing demand for content in the region, while fostering new opportunities for collaboration within the CDN ecosystem.
Cédric Hardouin, Vice President of CDN and Edge at Orange Wholesale
This alliance demonstrates how any CDN customer can now easily benefit from Orange’s strengths in the CDN field, particularly in the Middle East and Africa, by leveraging this partnership to create an ecosystem with Synamedia’s Multi-CDN solution. Orange’s CDN stands out for its ability to extend the reach of content providers while ensuring optimal quality of service. It is a powerful solution to accelerate content delivery globally, supported by a trusted European partner.
Ed Allfrey, Managing Director at Synamedia Video Network
This is our first partnership with a telecom CDN provider, and it breaks new ground by extending the reach of reliable and scalable CDNs to emerging markets thanks to the proven performance of Orange’s CDN in the Middle East and Africa. Orange has demonstrated the importance of its services in terms of low latency, compliance and confidentiality, and it now has a new advantage with the seamless CDN change.
