As of February 2025, data on web traffic trends highlights the countries where mobile devices account for the highest percentage of internet usage.
The figures reveal a strong reliance on mobile phones, particularly in emerging markets where smartphones serve as the primary means of accessing the internet.
Philippines Leads the Pack with 87.64% Mobile Traffic
The Philippines tops the list with a staggering 87.64% of its web traffic coming from mobile phones.
The country’s high mobile penetration rate, coupled with affordable data plans and widespread social media usage, has solidified its position as a mobile-first nation. With platforms like Facebook, TikTok, and YouTube dominating online activities, Filipinos continue to favour smartphones over desktop computers for browsing, entertainment, and communication.
Nigeria Follows Closely at 84.78%
Nigeria ranks second with 84.78% of its internet traffic coming from mobile devices. The West African nation has witnessed rapid smartphone adoption, driven by affordable Chinese-manufactured phones and improved 4G connectivity.
Social media platforms and mobile banking services have also played a significant role in boosting mobile internet usage.
Vietnam, Mexico, and Saudi Arabia Among the Top Five
Vietnam (83.31%), Mexico (81.63%), and Saudi Arabia (80.96%) take the third, fourth, and fifth spots, respectively.
In these countries, mobile phones remain the primary gateway to the internet, particularly among younger populations. E-commerce, streaming services, and digital payment platforms have contributed to this growing trend.
India and U.A.E. Maintain Strong Mobile Web Presence
India, a global technology powerhouse, recorded 80.02% of its web traffic from mobile phones.
Despite having a vast number of desktop users, India’s massive rural population relies heavily on smartphones for internet access, thanks to cost-effective data plans provided by telecom giants like Jio and Airtel.
The United Arab Emirates (U.A.E.) follows with 79.55%, reflecting the strong digital culture in the region. With widespread 5G adoption and a tech-savvy population, mobile browsing dominates online activities in the country.
Ghana, Turkey, and South Africa Round Out the Top Ten
Ghana (75.74%), Turkey (73.10%), and South Africa (72.08%) complete the top ten list.
In Ghana and South Africa, mobile phones serve as the primary access point to the internet, especially in rural areas where desktop and broadband access remain limited.
Turkey’s high mobile internet usage is driven by social media engagement, mobile gaming, and video streaming.
The Future of Mobile Internet
As smartphone technology continues to advance and mobile networks expand, mobile internet usage is expected to grow even further.
Countries with high mobile traffic percentages will likely see continued investments in 5G networks, improved data affordability, and increased reliance on mobile-first services.
With digital transformation accelerating worldwide, mobile dominance in internet consumption is a trend that is here to stay
