Don Julio 1942 And Lilabare Showcase Collaboration At Tribal Chic
Nairobi, 8th February 2025 – Don Julio 1942 and clothing brand Lilabare launched the ‘Temple of the Future’ collection highlighting a partnership that blends the art of tequila making with the world of luxury fashion.
This partnership brought together the legacy of Don Julio with Lilabare’s vision for sustainable, culturally inspired fashion.
The temple of the Future collection is inspired by the ritual of dressing where each garment is conceived as a ceremonial act.
This collection celebrates the transformation and elegance that clothing can bring, mirroring the thoughtful process of tequila production.
Here, the ritual of dressing is not just about wearing clothes but about embodying a narrative, a story of transformation and respect for tradition.
Victoria Mbugua, Brand Manager for Don Julio 1942 said “Our partnership with Lilabare is unique in its essence. It’s about celebrating the soul of our brand through fashion, telling a story where the luxury of Don Julio is not only experienced through taste but through the art of wearing it, with a profound respect for our planet.”
Both brands are united by a commitment to excellence in craftsmanship.
Don Julio 1942 And Lilabare Showcase Collaboration At Tribal Chic
Drawing from the essence of Don Julio 1942, the collection reflects the tequila’s character through its color palette and material choices, using gold and amber hues to echo the spirit’s warmth and depth.
Each piece in the collection tells a story, much like the journey from agave fields to the final distillation of tequila, celebrating the transition from raw material to a refined product.
Lilabare’s commitment to sustainability was at the heart of this collection. Materials like pineapple waste and botanical dyes are not only eco-friendly but also embody the natural, organic process akin to tequila production.
The integration of AI in the design process allowed for precision in pattern making pushing the boundaries of what luxury fashion can achieve.
“I am so excited to officially showcase the Temple of the Future collection. Partnering with Don Julio 1942 has been an incredible journey, merging their legacy of tequila excellence with our vision for sustainable, culturally-inspired fashion. We’ve woven the art of making tequila into our fashion, creating experiences as rich and intricate as the spirit itself. Together, we’ve crafted a narrative where each piece of the collection tells a story of craftsmanship, heritage and luxury.” Said Ria, The Founder of Lilabare.
The ‘Temple of the Future’ collection will be available for purchase starting from May 2025.
For more information about Don Julio please visit ke.thebar.com
