Meta, which owns three of the most popular social media platforms, Facebook, Instagram, and WhatsApp, explained that content creators would earn money through the new monetisation features, In-Stream Ads on Facebook and Facebook Ads on Reels.
According to Meta, the In-stream Ads can play before, during or after on-demand videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream.
The social media platform said Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans.
Meta also listed types of In-stream Ads including Pre-roll Ads (which play before a video starts,), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content) and Post-roll Ads (ads that appear at the end of videos).
Commenting on the rollout, Moon Baz, Global Partnerships Lead, Africa, Middle East, and Turkey (AMET) at Meta, said: “Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together.
“This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”
In response to this development, the Ministry of Information in Ghana released a statement expressing gratitude to Meta for their investment in Ghana’s digital landscape and acknowledged the potential for this expansion to create new avenues for local creators and benefit the country’s digital economy.
Additionally, the Ministry highlighted its commitment to facilitating collaborations between Meta and the New Media Association of Ghana to explore additional opportunities for content creators in the region.
This significant step is expected to bolster digital entrepreneurship and innovation in Ghana, reinforcing its position as a growing hub for digital content creation and economic development.
