The rise of big data, social media, and the ongoing digital transformation of just about everything means that today’s workplace is vastly different from just a decade ago.
In a recent global survey of 16,000 adults, LinkedIn found that one out of every three parents has a hard time understanding what their child does for a living. Two thirds of parents want to learn more, and half think that they could support their child better if they did.
“Given all of the new types of jobs created over the past few years, it’s understandable that a lot of parents may not understand what their kids actually do at work each day,” said Pat Wadors, vice president of talent at LinkedIn.
The following are some of the most misunderstood jobs around the world and the simplest ways to explain them to your mom.
6. Social Media Manager
Parents who don’t get it: 61%
How to explain it to your mom: You use social media platforms like Facebook and Twitter to communicate with the world on behalf of your company.
5. Sports Team Manager
Parents who don’t get it: 43%
How to explain it to your mom: You make sure your team wins, by managing coaches and athletes, overseeing practices, and making play decisions during the game.
4. Public Relations Manager
Parents who don’t get it: 50%
How to explain it to your mom: You make your clients look good by coordinating interviews and providing information about them to the media.
3. Sociologist
Parents who don’t get it: 52%
How to explain it to your mom: You learn about people’s beliefs and behaviors by conducting and analyzing surveys and interviews.
2. Data Analyst.
Parents who don’t get it: 62%
How to explain it to your mom: You analyze information collected from across a business, and identify patterns that would help its leaders make better decisions.
1. Graphics Designer
Parents who don’t get it: 74%
How to explain it to your mom: You help design the parts of a website or software application that people actually interact with, such as the button people click on to buy something.
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Originally appeared on Business Insider
