25 Years of Connecting and Transforming Lives: Safaricom
25 Years of Connecting and Transforming Lives: Safaricom
Celebrating a Silver Jubilee
Safaricom has marked its Silver Jubilee, celebrating 25 years since its official launch on October 23, 2000.
The milestone highlights the company’s journey from a pioneering mobile service provider to a purpose-led technology company that continues to transform lives across Kenya and the region.
From a Mobile Provider to a Technology Leader
Since its inception, Safaricom has evolved through innovation, improved connectivity, and impactful social investments.
The company’s growth story mirrors Kenya’s digital transformation, from the first mobile call made in 2000 to becoming a key driver of the country’s digital economy.
“Today, we are not only celebrating 25 years of existence, but we are also celebrating 25 years of connecting and transforming the lives of millions of Kenyans and beyond,” said Dr. Peter Ndegwa, CEO, Safaricom PLC.
“From the first mobile call to our current position as a technology leader, our story has been one of innovation, inclusion, and impact. We are deeply grateful to our customers who have walked this incredible journey with us.
As we look to the future, we remain committed to driving digital transformation, supporting enterprise, and empowering communities to thrive in a connected world.”
25 Years of Connecting and Transforming Lives: Safaricom
Growth Driven by Partnerships and Innovation
Safaricom’s success over the past 25 years has been built on strong partnerships, relentless innovation, and the trust of Kenyans. The company recently surpassed 50 million customers, reaffirming its position as a trusted and essential brand.
Through M-PESA, which now serves over 35 million active users, Safaricom has redefined financial services in Kenya.
The platform has driven financial inclusion, boosted entrepreneurship, and powered economic growth, becoming one of Africa’s most transformative innovations.
Expanding Connectivity and Technology
Safaricom has continued to invest in modern infrastructure to ensure reliable and inclusive connectivity. The rollout of 5G technology has positioned Kenya as a leader in digital innovation.
With faster internet speeds and better coverage, the technology is supporting new business models, enhancing access to government services, and enabling the growth of emerging industries.
Regional Expansion and Impact
In 2022, Safaricom expanded into Ethiopia, extending its digital and financial inclusion expertise to one of Africa’s largest markets.
By August 2025, Safaricom Ethiopia had surpassed 10 million customers. The introduction of M-PESA in the country has strengthened Ethiopia’s financial ecosystem and reinforced Safaricom’s regional growth strategy.
Transforming Lives Through Community Investment
True to its purpose of Transforming Lives, Safaricom continues to invest in communities through its foundations and social impact programs.
These initiatives support projects in health, education, and environmental conservation, improving millions of lives while promoting sustainable development.
Looking Ahead
As Safaricom celebrates 25 years, it remains focused on powering digital transformation and building a sustainable future for all.
The company’s story continues to be one of innovation, resilience, and purpose, a journey that embodies Kenya’s progress in the digital age.
